Victoria Fielden

Enthusiast
DISC Type : i

Group Account Director at Plinc

Greater London, England, United Kingdom

Overview

Victoria Fielden is a Group Account Director at Plinc, focused on fostering client success for major retail brands like Sainsburys Group and Crew Clothing. Her career demonstrates a consistent rise in account and client management. She holds a BSc from the University of Reading and certifications in Data & Analysis and Digital Marketing.

She is a committee member for the Customer Engagement Committee at the Data & Marketing Association (DMA), where she helps examine the interplay of creativity, data, and technology to benefit UK marketers.

She actively showcases client successes, such as highlighting how brands use data-driven strategies to transform customer engagement at industry events.

Personality Overview

Optimistic

Non-Confrontational

Amiable & Agreeable

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Retail CRM
Her experience with clients like Sainsbury's, Argos, and Cath Kidston, combined with posts about CRM leader events, shows a deep focus on retail customer relationships.
Data-Driven Strategy
Celebrates clients who use smart, data-driven strategies for customer engagement and holds a professional certification in Data & Analysis.
Customer Engagement
Serves on the DMA's Customer Engagement Committee, focusing on loyalty, retention, and how data and technology can enhance the customer experience.

Media Appearances

Victoria has no verified media appearances

Work History

4-2025
Group Account Director at Plinc
1-2023
Senior Account Director at Plinc
7-2021
Account Director at Plinc
7-2014 - 2-2018
Senior Client Manager at more2
1-2013 - 6-2014
Campaigns Manager at more2

Education

2009 - 2012
Bsc from University of Reading

More Information

Social Presence :

Prographics :

Exp : 9 Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : Group Account Director at Plinc
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Insights For Selling To Victoria

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Speak from experience about success that the product has seen with other customers
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Avoid overloading them with too much information
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Victoria is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Victoria

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Victoria move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Victoria take some risk or not?

  • They can take some low-probability risks if needed.

You And Victoria

Personality Compatibility


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