Victoria Sugg

Inquirer
DISC Type : dc

Founding Member at Chief

Harpenden, England, United Kingdom

Overview

Victoria Sugg is the CEO of Emperor, a creative communications agency, leveraging over two decades of experience in corporate communications to build brand reputations. With a background from Leeds University Business School, she is described as a hands-on, people-centered leader with an infectious, positive personality and is a founding member of Chief, a network for senior women executives.

She is deeply committed to charity, participating in physically demanding fundraisers like climbing Snowdon in the dark and cycling to Amsterdam. These efforts support causes she is passionate about, such as PAPYRUS Prevention of Young Suicide, for which her team has raised significant funds.

As part of a fundraising challenge for charity, Victoria and her team climbed Mount Snowdon at night in 50mph winds.

Personality Overview

Judgemental

ROI Conscious

Demanding

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Corporate Storytelling
As CEO of a communications agency, she focuses on distilling a business's story into a powerful, purpose-led narrative, as discussed in recent podcast appearances.
Responsible Business
She is a vocal advocate for Emperor's status as a B-Corp and employee-owned business, emphasizing the importance of being accountable for responsible business ambitions.
Charity Challenges
Actively participates in and promotes physically demanding fundraising events, such as climbing mountains and long-distance cycling for charity.

Media Appearances

An interview with Victoria Sugg, Co-CEO & Partner at Chief. Featured in Vimeo

See Now

Work History

12-2022
Founding Member at Chief
6-2022
Chief Executive Officer at Emperor
11-2016 - 6-2022
Group Business Development Director at Emperor
3-2014 - 11-2016
Business Development Director at MSLGROUP UK (Publicis)
3-2008 - 3-2014
Head of New Business at MSLGROUP UK (Publicis)

Education

2003 - 2004
MA Marketing & Advertising from Leeds University Business School
1999 - 2003
BA Spanish & Italian from University of Leeds

More Information

Social Presence :

Prographics :

Exp : N/A Location : Harpenden, England, United Kingdom Job Level : N/A Designation : Founding Member at Chief
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Insights For Selling To Victoria

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Highlight the competitive differentiation of your product

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid repeating yourself or making generalizations
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Victoria is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Victoria

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Victoria move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Victoria take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Victoria

Personality Compatibility


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