Victoria Sugg in

Victoria Sugg

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Founding Member at Chief
📍 Harpenden, England, United Kingdom

Victoria Sugg is the CEO of Emperor, a creative communications agency, leveraging over two decades of experience in corporate communications to build brand reputations. With a background from Leeds University Business School, she is described as a hands-on, people-centered leader with an infectious, positive personality and is a founding member of Chief, a network for senior women executives.

She is deeply committed to charity, participating in physically demanding fundraisers like climbing Snowdon in the dark and cycling to Amsterdam. These efforts support causes she is passionate about, such as PAPYRUS Prevention of Young Suicide, for which her team has raised significant funds.

As part of a fundraising challenge for charity, Victoria and her team climbed Mount Snowdon at night in 50mph winds.

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Current Role
Founding Member
Location
Harpenden, England, United Kingdom
Personality Overview

How Victoria shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Victoria cares about

Corporate Storytelling
As CEO of a communications agency, she focuses on distilling a business's story into a powerful, purpose-led narrative, as discussed in recent podcast appearances.
Responsible Business
She is a vocal advocate for Emperor's status as a B-Corp and employee-owned business, emphasizing the importance of being accountable for responsible business ambitions.
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Career

Work history

12-2022
Founding Member
Chief
6-2022
Chief Executive Officer
Emperor
11-2016 - 6-2022
Group Business Development Director
Emperor
3-2014 - 11-2016
Business Development Director
MSLGROUP UK (Publicis)
3-2008 - 3-2014
Head of New Business
MSLGROUP UK (Publicis)
In the press

Media appearances

An interview with Victoria Sugg, Co-CEO & Partner at Chief. Featured in Vimeo
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Education
2003 - 2004
MA Marketing & Advertising
Leeds University Business School
1999 - 2003
BA Spanish & Italian
University of Leeds
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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