Vidhi Ashok Bhatt

Critic
DISC Type : C

Co-Founder at LIGHT - Credit For UPI

Mumbai, Maharashtra, India

Overview

Vidhi Bhatt is the Co-Founder of LIGHT, a fintech company focused on providing credit through Indias UPI payment system. With over 14 years of experience, she has a significant background as a founding member at startups like Payswiff and EBS, specializing in digital payments and payment gateways. She is a graduate of NMIMS.

Vidhi is passionate about the startup ecosystem, describing herself as a "startup bee" who thrives on building companies from scratch. She is an advocate for women in leadership, publicly celebrating the successes of other female executives. People who have worked with her describe her as meticulous, with strong strategic vision and practical execution skills.

She has been an integral part of the Indian fintech evolution, working in the industry since before the widespread adoption of 3D-secure and digital KYC.

Personality Overview

ROI Driven

Negotiator

Critic

They prefer to analyze logically and value objective facts over emotions.  It is very likely that they will negotiate pricing or other important terms. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Credit on UPI
As Co-Founder of LIGHT, her current focus is on merging the convenience of UPI with the benefits of credit, a significant innovation in India's digital payment ecosystem.
Fintech Entrepreneurship
A self-described "startup bee, " she has been a founding member of multiple fintech companies (EBS, Payswiff) before launching her own venture, LIGHT.
Digital Payment Evolution
Her experience dates back to the early days of Indian payment gateways, giving her a deep perspective on the industry's journey from its foundational stages to today's ecosystem.

Media Appearances

Vidhi has no verified media appearances

Work History

3-2022
Co-Founder at LIGHT - Credit For UPI
9-2018 - 2-2022
Founding Member & Sr. Vice President - Enterprises at Payswiff
10-2013 - 8-2018
Founding Member & Vice President - Enterprise Sales at Payswiff
4-2007 - 10-2013
Founding Member Vice President - National Sales at E-Billing Solutions Pvt. Ltd. (EBS)

Education

Postgraduate Degree from SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
4-2002 - 3-2007
Graduation from Narsee Monjee College of Commerce and Economics

More Information

Social Presence :

Prographics :

Exp : 18 Location : Mumbai, Maharashtra, India Job Level : Leadership Designation : Co-Founder at LIGHT - Credit For UPI
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Insights For Selling To Vidhi Ashok

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Be formal and objective, they will appreciate it more
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vidhi Ashok is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Vidhi Ashok

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Vidhi Ashok move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Vidhi Ashok take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Vidhi Ashok

Personality Compatibility


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