Viera Ternova

Critic
DISC Type : C

Global Category Manager - Marketing Communication (Acting) at Asahi Global Procurement

Singapore

Overview

Viera is a procurement leader with over eight years of experience, specializing in Marketing Communication within the beverage industry. Now an Acting Global Category Manager at Asahi, she manages strategic sourcing for global brands. She holds a Masters degree from IAE Grenoble.

Her international background, with time spent in France, Switzerland, the Czech Republic, and now Singapore, fuels her passion for multicultural environments. Viera is also a One Young World Ambassador, demonstrating a commitment to global youth leadership and positive impact.

Unique fact: Viera was recognized with a "Sparkling Leader" award in 2023.

Personality Overview

Critic

Objective Thinker

Precise

They are quite likely to negotiate on pricing or other key terms.  They like to take decisions independently and do not seek others' support often. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Global Procurement
Her core function at Asahi, managing diverse marketing and business services categories on a global scale.
Marketing & Comms
Her specific area of expertise, overseeing procurement for major brands like Asahi Super Dry and Peroni Nastro Azzurro.
Young Leadership
Demonstrated through her role as a One Young World Ambassador and involvement in the LEAD Network Europe's IMPACT35 program.

Media Appearances

Viera has no verified media appearances

Work History

9-2025
Global Category Manager - Marketing Communication (Acting) at Asahi Global Procurement
3-2024
Global Category Specialist - Marketing & Business Services at Asahi Global Procurement
12-2019 - 3-2024
Regional Category Specialist - Marketing & Communication at Asahi Europe & International
7-2018 - 11-2019
Senior Sourcing Analyst at GEP Worldwide
7-2016 - 6-2018
Sourcing Analyst at GEP Worldwide

Education

2013 - 2014
Master's Degree from IAE Grenoble - Université Pierre Mendes France
2012 - 2013
Master's degree from IAE Grenoble - Université Pierre Mendes France

More Information

Social Presence :

Prographics :

Exp : 11 Location : Singapore Job Level : Middle Designation : Global Category Manager - Marketing Communication (Acting) at Asahi Global Procurement
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Insights For Selling To Viera

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Tell them what ROI they can expect
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Viera is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Viera

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Viera move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Viera take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Viera

Personality Compatibility


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