Vijay Iyer

Energizer
DISC Type : I

VP & GM, Flipkart Ads at Flipkart

Bengaluru, Karnataka, India

Overview

Digital media leader with extensive experience building advertising businesses at both Flipkart and Amazon. He specializes in ad monetization, social media, and video, with full P&L ownership. Colleagues consistently describe him as a meticulous, visionary, and team-motivating strategist.

He once ran revenue and marketing for India’s largest ad-enabled mobile application for farmers, connecting advertisers to 2 million rural users.

Personality Overview

Informal

Big Picture Person

Full Of Energy

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are naturally enthusiastic, so take their promise with a pinch of salt. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Retail Media
As the head of Flipkart Ads, he is a key voice in India's retail media landscape, frequently speaking at industry events on its growth and evolution.
Ad Monetization
Has led ad monetization for two of India's largest e-commerce platforms, Amazon and Flipkart, building significant revenue streams from the ground up.
Mobile Marketing
His background includes leading a location-based mobile ad platform (AdNear) and his current role as Co-Chair for MMA India showcases his expertise.

Media Appearances

Amazon Ads' Vijay Iyer joins Flipkart Ads - Exchange4Media. Featured in Exchange4Media

See Now

Work History

1-2025
VP & GM, Flipkart Ads at Flipkart
12-2019 - 1-2025
India Head - Ad Monetisation at Amazon
4-2016 - 12-2019
India Head - Agency Business at Amazon
11-2013 - 3-2016
VP - Enterprise Revenue at RML (RML Information Services Pvt Ltd)
12-2012 - 11-2013
Sr Vice President - APAC at AdNear

Education

1999 - 2001
Education details unavailable from SIES College Of Management
1996 - 1999
Education details unavailable from K J Somaiya College

More Information

Social Presence :

Prographics :

Exp : 17 Location : Bengaluru, Karnataka, India Job Level : Senior Designation : VP & GM, Flipkart Ads at Flipkart
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Insights For Selling To Vijay

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Talk about their team and how your product will help them do things better and easier
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid overloading them with too much detail
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vijay is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Vijay

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Vijay move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Vijay take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Vijay

Personality Compatibility


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