Vijay Kumar Reddy

Galvanizer
DISC Type : Id

Head of Digital Marketing at Purplle.com

Mumbai, Maharashtra, India

Overview

Vijay Kumar Reddy is the Head of Digital Marketing at Purplle. com, with 11 years of experience in customer acquisition and ROI campaigns. Educated at the Institute of Management Development and Research, colleagues describe him as a "hardworking" and "data-driven" professional with a "genius mind" who excels in performance marketing.

His professional interests are in major technology companies like Google and Microsoft. His background as a Product Manager and certification in product roadmapping suggest a deep curiosity for how technology products are strategically built and brought to market, beyond just the marketing aspects.

He is a recipient of the eBay Heros Award for Operational Excellence, recognizing his exceptional performance.

Personality Overview

Trusting

Socially Adept

Self-Assured

They are more likely to accept new and exciting technologies.  They are charming and can persuade others to support their decisions. They prefer to ensure that they are in control of the situation.

Topics They Care About

E-commerce Growth
His career at companies like Purplle. com and Flipkart has been focused on customer acquisition, retention, and driving ROI in the e-commerce sector.
Performance Marketing
He has extensive experience managing campaigns across Google, Facebook, and Affiliates to boost customer acquisition and ROI.
Data-Driven Marketing
Peers call him "data-driven, " and his profile emphasizes skills in analytics, indicating a focus on using data to inform marketing decisions and strategy.

Media Appearances

Vijay has no verified media appearances

Work History

5-2024
Head of Digital Marketing at Purplle.com
12-2023 - 5-2024
Senior Marketing Manager at ALLEN Digital
12-2020 - 5-2024
Marketing Manager at Doubtnut
4-2018 - 12-2020
Produt Manager at TiLa
7-2017 - 4-2018
Digital Marketing Manager at Flipkart

Education

2010 - 2012
PGDM from Institute of Management Development and Research (IMDR) ,Pune
2004 - 2008
Bachelor’s Degree from Lakireddy Bali Reddy College of Engineering(Autonomous)

More Information

Social Presence :

Prographics :

Exp : 13 Location : Mumbai, Maharashtra, India Job Level : Mid-senior Designation : Head of Digital Marketing at Purplle.com
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Insights For Selling To Vijay Kumar

During A Call Or A Meeting

DO's

  • Take a friendly, informal yet confident approach while pitching
  • Invite them for a lunch or a drink/coffee
  • Find ways to push them a little if they don’t start giving a clear yes or no in due course

DONT's

  • Don’t hesitate from asking questions, but take a friendly and warm approach
  • Do not come across as negative or non-supportive, work with them as a partner
  • Don’t rely too much on what they promise, make your own deductions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vijay Kumar is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Vijay Kumar

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Vijay Kumar move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Vijay Kumar take some risk or not?

  • If necessary, they will be ready to take risks.

You And Vijay Kumar

Personality Compatibility


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