Vijay Kumar Reddy in

Vijay Kumar Reddy

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Head of Digital Marketing at Purplle.com
📍 Mumbai, Maharashtra, India

Vijay Kumar Reddy is the Head of Digital Marketing at Purplle. com, with 11 years of experience in customer acquisition and ROI campaigns. Educated at the Institute of Management Development and Research, colleagues describe him as a "hardworking" and "data-driven" professional with a "genius mind" who excels in performance marketing.

His professional interests are in major technology companies like Google and Microsoft. His background as a Product Manager and certification in product roadmapping suggest a deep curiosity for how technology products are strategically built and brought to market, beyond just the marketing aspects.

He is a recipient of the eBay Heros Award for Operational Excellence, recognizing his exceptional performance.

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Experience
13 Years
Current Role
Head of Digital Marketing
Job Level
Mid-senior
Location
Mumbai, Maharashtra, India
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Vijay cares about

E-commerce Growth
His career at companies like Purplle. com and Flipkart has been focused on customer acquisition, retention, and driving ROI in the e-commerce sector.
Performance Marketing
He has extensive experience managing campaigns across Google, Facebook, and Affiliates to boost customer acquisition and ROI.
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Career

Work history

5-2024
Head of Digital Marketing
Purplle.com
12-2023 - 5-2024
Senior Marketing Manager
ALLEN Digital
12-2020 - 5-2024
Marketing Manager
Doubtnut
4-2018 - 12-2020
Produt Manager
TiLa
7-2017 - 4-2018
Digital Marketing Manager
Flipkart
In the press

Media appearances

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Education
2010 - 2012
PGDM
Institute of Management Development and Research (IMDR) ,Pune
2004 - 2008
Bachelor’s Degree
Lakireddy Bali Reddy College of Engineering(Autonomous)
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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