Vijay Raj

Examiner
DISC Type : cs

speaker at MRSS

Singapore

Overview

Vijay Raj is the Executive Vice President of Consumer and Market Insight (CMI) at Unilever, where he has worked for over two decades. An alumnus of IIM Ahmedabad, he is passionate about understanding people and believes the insights industry is on the cusp of a revolution, advocating for more predictive and future-focused frameworks.

Outside of his professional life, Vijay is a dedicated marathon runner, having completed numerous half, full, and even an ultra marathon. He resides in Singapore with his wife and twin boys, and enjoys spending his free time with them cycling, swimming, tennis, and soccer.

He has a unique perspective on modern times, noting that we live in an age of "Oxymorons" and referencing that a dictionary declared "67" as the word of the year for 2025.

Personality Overview

Tough To Convince

Late Adopter

Status Quo Seeker

They are quite aware of their needs and limitations, so they are unlikely to over-promise.  They do not like taking risks at all and go for proven options in the end. They are thorough and always follow a systematic approach.

Topics They Care About

Future of Insights
He is a vocal advocate for revolutionizing the market research industry and has shared his thoughts on creating a "brighter future" for insights professionals.
Strategic Foresight
Believes foresight is a critical muscle for insights professionals to develop in an uncertain world and has promoted training programs within Unilever to build this capability.
Marathon Running
He is an avid long-distance runner as a hobby, having successfully completed 37 half marathons, 12 full marathons, and one ultra marathon.

Media Appearances

Day 1 Closing Notes - Vijay Raj, Head of Global CMI, Unilever. Featured in YouTube

See Now

Work History

2014 - 2014
speaker at MRSS
4-2000
Market research at Unilever

Education

1994 - 1996
MBA from Indian Institute of Management Ahmedabad
Education details unavailable from Hans Raj College

More Information

Social Presence :

Prographics :

Exp : 14 Location : Singapore Job Level : N/A Designation : speaker at MRSS
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Insights For Selling To Vijay

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Be firm in your communication and stay in control
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vijay is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Vijay

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Vijay move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Vijay take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Vijay

Personality Compatibility


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