Vikas Suri VS

Questioner
DISC Type : c

Director at Kitchenrama

Delhi, India

Overview

Vikas Suri is a 40-year veteran of the hospitality industry and the founder of Kitchenrama and Popcorn & Co. An author and business coach, he is a kitchen technology innovator who appeared on Shark Tank Season 3. People describe him as a thorough professional and an out-of-the-box thinker.

A passionate entrepreneur dedicated to driving change within the hospitality sector, his work is fueled by a mission to elevate industry standards, particularly concerning equipment safety and operational efficiency. He is deeply invested in the growth of the Indian restaurant market and enjoys sharing his experience through coaching and writing.

He supplied the very first popcorn machine to Indias first multiplex, PVR Cinemas, in 1996, marking the start of his long journey in the cinema concession industry.

Personality Overview

Cautious & Analytical

Systematic

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to do thorough analysis of any situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Smart Kitchen Innovation
He actively discusses how technology is making commercial kitchens more efficient and productive, helping businesses upgrade their operations with the latest equipment.
Restaurant Industry Growth
As a business coach and author, he frequently speaks on the immense potential of India's restaurant market and helps new ventures avoid common pitfalls.
Equipment Safety Standards
He is a vocal advocate for prioritizing safety and quality over price in kitchen equipment, using real-world examples to highlight the dangers of substandard machinery.

Media Appearances

Case Study Shows How Entrepreneur Behind KITCHENRAMA Protected IP Early. Featured in International Trademark Association (INTA)

See Now

Work History

9-1996
Director at Kitchenrama
9-1996
Group CEO at Popcornandcoindia
9-1996
Ex Marketing & Business Developement Manager at Wimpy Restaurants
4-1995 - 6-1996
Marketing Manager at HD Sheldon & Co. New York USA
1995 - 1995
Restaurant Manager at Nathan's Long Island, USA

Education

1991 - 1994
EMIT from Delhi University
1984 - 1986
B.Com from Delhi University

More Information

Social Presence :

Prographics :

Exp : 38 Location : Delhi, India Job Level : Mid-senior Designation : Director at Kitchenrama
URL has been copied!

Insights For Selling To Vikas

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vikas is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Vikas

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Vikas move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Vikas take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Vikas

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.