Vikash J.

Go-getter
DISC Type : d

Product Manager at BMW of North America, LLC

New York City Metropolitan Area, United States

Overview

Vikash is a Product Manager at BMW of North America with over a decade of experience in the automotive sector, specializing in product strategy, lifecycle management, and innovation. His background spans sales, aftersales, and product training, and he is a graduate of Georgia State University Perimeter College.

Outside of his direct role, Vikash is a passionate advocate for brand heritage and powerful storytelling within the auto industry. He shows a keen interest in unique brand collaborations and the future vision for iconic brands like MINI.

He was personally thrilled by the imaginative 2025 collaboration between MINI and lifestyle brand Deus Ex Machina.

Personality Overview

Vision Oriented

Self-Confident

Challenger

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Brand Storytelling
He believes the most successful automotive brands sell heritage and a human connection, not just technology, as seen in his analysis of recent Super Bowl ads.
Automotive Innovation
His role as a Product Manager at BMW is centered on product strategy and managing the entire product lifecycle, from conception to market launch.
Dealer Engagement
He is passionate about connecting with dealer networks, sharing the company's strategic vision, and feeling the collective energy of retail partners.

Media Appearances

Vikash has no verified media appearances

Work History

1-2024
Product Manager at BMW of North America, LLC
3-2019 - 1-2024
Product Planning Specialist at BMW of North America, LLC
4-2014 - 3-2019
Regional Product Trainer at BMW of North America, LLC
10-2013 - 4-2014
Client Advisor at Asbury Automotive Group
9-2012 - 10-2013
Motoring Advisor at Sonic Automotive

Education

Business Administration and Management from Georgia State University Perimeter College

More Information

Social Presence :

Prographics :

Exp : 15 Location : New York City Metropolitan Area, United States Job Level : Middle Designation : Product Manager at BMW of North America, LLC
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Insights For Selling To Vikash

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Highlight the competitive differentiation of your product
  • Stress on the business value that your product offers

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vikash is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Vikash

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Vikash move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Vikash take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Vikash

Personality Compatibility


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