Vikash is a Product Manager at BMW of North America with over a decade of experience in the automotive sector, specializing in product strategy, lifecycle management, and innovation. His background spans sales, aftersales, and product training, and he is a graduate of Georgia State University Perimeter College.
Outside of his direct role, Vikash is a passionate advocate for brand heritage and powerful storytelling within the auto industry. He shows a keen interest in unique brand collaborations and the future vision for iconic brands like MINI.
He was personally thrilled by the imaginative 2025 collaboration between MINI and lifestyle brand Deus Ex Machina.
Read the full overview →They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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