Todd Crosland

Commander
DISC Type : D

Founder & CEO CoinZoom at CoinZoom

Salt Lake City, Utah, United States

Overview

Todd Crosland is a seasoned entrepreneur in financial services, currently leading CoinZoom as Founder and CEO. He previously founded Interbank FX, a major Forex brokerage firm he sold in 2011. An Ernst & Young Entrepreneur of the Year award winner, Todd is a University of Utah graduate with Series 7, 24, and 63 securities licenses.

A StoryCorps archive interview reveals Todd served an LDS mission in the Philippines from 1979-1981, and he discusses his childhood, courtship, and marriage. He is also a recipient of the NESA Outstanding Eagle Scout Award, highlighting a long-standing commitment to community values and leadership from a young age.

He successfully grew his first major company, Interbank FX, to over $750 billion in annual trading volume before its sale.

Personality Overview

Very Quick

Candid & Clear

Strong-Willed

They are not always relationship oriented.  They respond better to strong and respectful interactions. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Global Crypto Adoption
He focuses on bridging the gap between crypto and traditional finance, enabling users to spend digital assets at millions of merchants worldwide through the CoinZoom Visa card.
Fintech Regulation
He publicly advocates for clear and well-developed regulations to build trust and integrate cryptocurrencies into the broader financial system, making it more mainstream.
Entrepreneurship
As a serial founder of companies like Interbank FX and CoinZoom, and an investor in other startups, he has a deep-rooted passion for building innovative businesses.

Media Appearances

CoinZoom With Todd Crosland - The New Trust Economy. Featured in The New Trust Economy

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CoinZoom With Todd Crosland. Featured in YouTube

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Live: Todd Crosland | CEO of CoinZoom on Crypto Utility .... Featured in YouTube

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Work History

1-2018
Founder & CEO CoinZoom at CoinZoom
8-2014
Founder and Chairman at CoinZoom
Founder & General Partner at CoinZoom Ventures
12-2017
Investor at Tamatem Inc. | The leading mobile games publisher in the Arabic speaking market
5-2015
Investor at Consensus

Education

1981 - 1985
B.A Business Finance from University of Utah

More Information

Social Presence :

Prographics :

Exp : 11 Location : Salt Lake City, Utah, United States Job Level : Leadership Designation : Founder & CEO CoinZoom at CoinZoom
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Insights For Selling To Todd

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Objectively showcase the impact that your product creates
  • Refer to testimonials from well-known industry leaders

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Todd is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Todd

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Todd move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Todd take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Todd

Personality Compatibility


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