Viktor Koefoed Sand

Enigma
DISC Type : cid

Marketingchef & medejer at Nortec

Vejle, Region of Southern Denmark, Denmark

Overview

Viktor is the Head of Marketing and a third-generation co-owner at Nortec, a family business. He has grown within the company through various marketing roles, from assistant to his current leadership position, demonstrating a deep commitment to the brands development and success.

Outside of work, Viktor is a passionate gravel cyclist. He recently combined this interest with a marketing initiative by traveling to Spain to document Europes largest gravel race, Traka, as part of a collaboration with a professional Danish cyclist.

He recently signed an agreement that officially made him the third generation to be part of Nortecs ownership group.

Personality Overview

Challenger

Persuasive & Assertive

Fast Follower

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Generational Business
He recently became a third-generation co-owner of his family company, Nortec, expressing that it was a significant day for him and his family.
Gravel Cycling
He traveled to Girona to document Europe's largest gravel race, Traka, in collaboration with a professional cyclist, blending personal passion with his marketing role.
Marketing Operations
He has shown interest in finding better tools to manage his marketing team's workflow, questioning the efficiency of using Trello, Teams, and Outlook for different tasks.

Media Appearances

Viktor has no verified media appearances

Work History

12-2025
Marketingchef & medejer at Nortec
8-2023 - 1-2026
Marketingchef at Nortec
1-2022 - 8-2023
Marketingspecialist at Nortec
1-2018 - 1-2022
Marketingassistent at Nortec

Education

Viktor has no verified education history

More Information

Social Presence :

Prographics :

Exp : 8 Location : Vejle, Region of Southern Denmark, Denmark Job Level : N/A Designation : Marketingchef & medejer at Nortec
URL has been copied!

Insights For Selling To Viktor

During A Call Or A Meeting

DO's

  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments, understand the root of their concerns first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Viktor is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Viktor

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Viktor move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Viktor take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Viktor

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.