Viktor Tornberg

Critic
DISC Type : C

CEO at KLS Ugglarps

Lund, Skåne County, Sweden

Overview

Viktor Tornberg is the CEO of KLS Ugglarps, where he has driven the companys turnover beyond 10 billion SEK in a competitive market. As an EVP at Danish Crown, he has extensive experience in business transformation and supply chain optimization. He holds an M. Sc. from Lund University and is a former Officer in the Swedish Royal Navy.

His activities indicate a strong passion for the Swedish food industrys ecosystem. He actively engages with local suppliers and producers, emphasizing the value of Swedish raw materials and local connections. He is also involved in discussions about national food security and supply chain resilience, highlighting its importance in both peace and crisis.

Unique fact: In 2015, he was awarded the Claes-Göran Sylvéns Entrepreneurial Scholarship for creating an innovative anatomical buying model for pigs.

Personality Overview

Precise

Negotiator

ROI Driven

It is very likely that they will negotiate pricing or other important terms.  They choose to analyze logically and value facts to emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Swedish Food Production
Actively promotes and builds partnerships around Swedish meat ("Svenskt Kött"), viewing it as a key consumer value and a cornerstone of his company's mission.
National Food Security
Participates in national preparedness councils, highlighting the critical role of food producers like KLS in the national supply chain during times of crisis.
Supply Chain Optimization
Has a track record of transforming and integrating subsidiaries, including optimizing the production footprint by reducing the number of sites from ten to seven.

Media Appearances

Viktor has no verified media appearances

Work History

3-2022
CEO at KLS Ugglarps
9-2017 - 3-2022
Vice President Commercial at KLS Ugglarps Dalsjöfors AB
6-2015 - 8-2017
Senior Sourcing and Category Group Manager - Dairy and Fresh Ready Meals at ICA Gruppen
8-2013 - 5-2015
Strategic Purchasing Manager - Fresh Meat at ICA Gruppen
12-2012 - 8-2013
Project Manager - Business Analysis at ICA Gruppen

Education

2004 - 2009
M.Sc. from Lund University
2002 - 2003
Officer in the Swedish Royal Navy from ROP

More Information

Social Presence :

Prographics :

Exp : 16 Location : Lund, Skåne County, Sweden Job Level : Leadership Designation : CEO at KLS Ugglarps
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Insights For Selling To Viktor

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Do not use very emotional or colorful language
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Viktor is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Viktor

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Viktor move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Viktor take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Viktor

Personality Compatibility


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