Villerman Ruiz Cruz

Evaluator
DISC Type : cds

Senda Express, Mexico General Manager at Grupo Senda

Mexico City, Mexico

Overview

Villerman Ruiz Cruz is the CEO of Redes Logisticas y Transportes, bringing over 30 years of leadership in operations, logistics, and general management. An alumnus of IPADE and EGADE Business Schools, he is recognized for driving major organizational transformations. Colleagues describe him as achievement-oriented and a great team integrator.

Beyond his executive role, Villerman is passionate about developing future leaders, serving as an entrepreneurial coach. He stays current with global business trends by following publications like Harvard Business Review and Forbes, reflecting a commitment to continuous learning and strategic insight.

He once directed national operations for MultiPack, managing a team of 5, 000 people and a fleet of over 1, 000 delivery vehicles.

Personality Overview

Quality Focused

Hard To Convince

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Service Quality
In late 2023, he shared insights on improving customer experience and service quality, emphasizing the crucial role of front-line operators in logistics.
Logistics Transformation
His career is focused on driving significant transformation projects for national and international logistics organizations to improve efficiency and market position.
Talent Development
He serves as an entrepreneurial coach and believes universities should provide students with real-world simulations to prepare them for the industry's challenges.

Media Appearances

Villerman has no verified media appearances

Work History

5-2010 - 6-2011
Senda Express, Mexico General Manager at Grupo Senda
6-2006
CEO at Redes Logisticas y Transportes
2006 - 12-2009
COO at Lynden International
1-2004
Entrepreneurial Coach at Itesm ccm, American Management Association, Industrial Training
2003 - 2006
National Operations Director at MultiPack

Education

2004 - 2004
Ciclo Formativo de Grado Superior from IPADE Business School
1-1996 - 1-2000
Grado en Administración y Dirección de Empresas from EGADE Business School del Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 7 Location : Mexico City, Mexico Job Level : Leadership Designation : Senda Express, Mexico General Manager at Grupo Senda
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Insights For Selling To Villerman

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Villerman is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Villerman

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Villerman move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Villerman take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Villerman

Personality Compatibility


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