Vilma Edwards

Sharpshooter
DISC Type : DC

Fractional CMO at Jiminny

London, England, United Kingdom

Overview

Vilma is a fractional marketing leader who helps B2B SaaS companies grow by diagnosing funnel leaks and building data-led demand generation engines. Colleagues describe her as curious, empathetic, and collaborative, with strong strategic thinking. She holds a certificate in Direct and Digital Marketing from The IDM.

Outside of her marketing work, Vilma appears to enjoy travel, having left a positive review for a villa stay in Pollensa, Mallorca.

In a recent interview, she shared that if she were to restart her career, she would do it all the same way, emphasizing the importance of staying curious.

Personality Overview

Precise But Practical

ROI Driven

Fast But Analytical

They respond well to strong and respectful communication.  They prefer to be the ones controlling the conversation or defining the terms. They are not always relationship oriented.

Topics They Care About

Data-Led Marketing
Her profile emphasizes turning "messy data into actionable insights" and focuses on analytics, forecasting, and funnel audits to drive growth for B2B companies.
B2B Growth Strategy
Specializes in diagnosing leaky funnels, developing go-to-market strategies, and building scalable demand generation engines specifically for B2B SaaS and scale-ups.
AI for Marketers
Her recent posts explore practical AI applications, like using LLMs to test brand positioning and leveraging Google's AI-powered Asset Studio to create visuals.

Media Appearances

Vilma has no verified media appearances

Work History

11-2025
Fractional CMO at Jiminny
6-2025
Fractional Demand Gen & Digital Leader at Self-employed
11-2022 - 5-2025
Director of Digital & Marketing Operations at Beamery
11-2021 - 7-2022
Growth Marketing | Product at GetGround
3-2019 - 7-2020
Paid Search & Performance Lead for fintech at Wake The Bear

Education

2007 - 2010
Bachelor of Arts (B.A.) from Solent University

More Information

Social Presence :

Prographics :

Exp : 4 Location : London, England, United Kingdom Job Level : Leadership Designation : Fractional CMO at Jiminny
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Insights For Selling To Vilma

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Speak about competitive differentiation that your product offers

DONT's

  • Don't try too hard to forge relationships with them
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vilma is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Vilma

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Vilma move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Vilma take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Vilma

Personality Compatibility


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