Vilma Edwards in

Vilma Edwards

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Fractional CMO at Jiminny
📍 London, England, United Kingdom

Vilma is a fractional marketing leader who helps B2B SaaS companies grow by diagnosing funnel leaks and building data-led demand generation engines. Colleagues describe her as curious, empathetic, and collaborative, with strong strategic thinking. She holds a certificate in Direct and Digital Marketing from The IDM.

Outside of her marketing work, Vilma appears to enjoy travel, having left a positive review for a villa stay in Pollensa, Mallorca.

In a recent interview, she shared that if she were to restart her career, she would do it all the same way, emphasizing the importance of staying curious.

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Experience
4 Years
Current Role
Fractional CMO
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

How Vilma shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Vilma cares about

Data-Led Marketing
Her profile emphasizes turning "messy data into actionable insights" and focuses on analytics, forecasting, and funnel audits to drive growth for B2B companies.
B2B Growth Strategy
Specializes in diagnosing leaky funnels, developing go-to-market strategies, and building scalable demand generation engines specifically for B2B SaaS and scale-ups.
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Career

Work history

11-2025
Fractional CMO
Jiminny
6-2025
Fractional Demand Gen & Digital Leader
Self-employed
11-2022 - 5-2025
Director of Digital & Marketing Operations
Beamery
11-2021 - 7-2022
Growth Marketing | Product
GetGround
3-2019 - 7-2020
Paid Search & Performance Lead for fintech
Wake The Bear
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2007 - 2010
Bachelor of Arts (B.A.)
Solent University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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