Vinícius Araújo in

Vinícius Araújo

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Head of Growth Marketing at Petz
📍 São Paulo, São Paulo, Brazil

Vinícius is a Head of Growth Marketing with over 15 years of experience leading global acquisition, conversion, and retention strategies. He has a history of building and scaling digital marketing areas in diverse industries like pet retail, finance, and automotive, with education from Harvard Business School.

He appears passionate about staying at the forefront of industry trends by participating in major international technology conferences, having attended events like the Websummit in Lisbon and the Adobe Summit in Las Vegas.

Unique fact: He specializes in structuring digital marketing departments from the ground up during periods of major corporate transformation and expansion.

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Experience
15 Years
Current Role
Head of Growth Marketing
Job Level
Mid-senior
Location
São Paulo, São Paulo, Brazil
Personality Overview

How Vinícius shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Vinícius cares about

Growth Marketing
His entire career is focused on leading growth marketing, specializing in user acquisition, conversion, and retention strategies with a direct impact on P&L.
Digital Transformation
He was responsible for structuring the digital marketing areas at both Banco PAN and Webmotors during major transformation and national expansion projects.
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Career

Work history

11-2025
Head of Growth Marketing
Petz
5-2020 - 7-2025
Head of Global Growth Marketing
Hotmart
2-2019 - 5-2020
Head of Growth Marketing
Banco PAN
3-2017 - 2-2019
Head of Growth Marketing
Webmotors
7-2016 - 3-2017
Digital Marketing & CRM Executive Manager
Grupo Netshoes
In the press

Media appearances

Vinícius Araújo - Head of Growth Marketing at Petz | The Org. Featured in The Org
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Education
2026 - 2026
Strategy Execution
Harvard Business School
2015 - 2016
Certificate in Business and Marketing Management
ESPM
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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