Vinícius Araújo

Activist
DISC Type : Cd

Head of Growth Marketing at Petz

São Paulo, São Paulo, Brazil

Overview

Vinícius is a Head of Growth Marketing with over 15 years of experience leading global acquisition, conversion, and retention strategies. He has a history of building and scaling digital marketing areas in diverse industries like pet retail, finance, and automotive, with education from Harvard Business School.

He appears passionate about staying at the forefront of industry trends by participating in major international technology conferences, having attended events like the Websummit in Lisbon and the Adobe Summit in Las Vegas.

Unique fact: He specializes in structuring digital marketing departments from the ground up during periods of major corporate transformation and expansion.

Personality Overview

Logical And Quick

Value Conscious

Observative

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Growth Marketing
His entire career is focused on leading growth marketing, specializing in user acquisition, conversion, and retention strategies with a direct impact on P&L.
Digital Transformation
He was responsible for structuring the digital marketing areas at both Banco PAN and Webmotors during major transformation and national expansion projects.
Martech & Analytics
Lists Martech and Web Analytics as key specializations. His attendance at the Adobe Summit further indicates a strong interest in marketing technology.

Media Appearances

Vinícius Araújo - Head of Growth Marketing at Petz | The Org. Featured in The Org

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Work History

11-2025
Head of Growth Marketing at Petz
5-2020 - 7-2025
Head of Global Growth Marketing at Hotmart
2-2019 - 5-2020
Head of Growth Marketing at Banco PAN
3-2017 - 2-2019
Head of Growth Marketing at Webmotors
7-2016 - 3-2017
Digital Marketing & CRM Executive Manager at Grupo Netshoes

Education

2026 - 2026
Strategy Execution from Harvard Business School
2015 - 2016
Certificate in Business and Marketing Management from ESPM

More Information

Social Presence :

Prographics :

Exp : 15 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Head of Growth Marketing at Petz
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Insights For Selling To Vinícius

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Refer to testimonials from others in similar positions
  • Highlight the competitive differentiation of your product

DONT's

  • Avoid repeating yourself or making generalizations
  • Do not give up if they are not convinced, try again with a different approach
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vinícius is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Vinícius

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Vinícius move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Vinícius take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Vinícius

Personality Compatibility


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