Thiago Garofalo Lucas in

Thiago Garofalo Lucas

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Head de Produtos Digitais at Petz
📍 São Paulo, São Paulo, Brazil

Thiago is the Head of Digital Products at Petz, leveraging extensive experience from the financial sector at Itaú Unibanco. A data-driven leader with a degree in Economics, he guides multifunctional teams to create customer-centric solutions that drive sustainable business results.

Outside of work, Thiago is a passionate pet enthusiast and a strong advocate for animal welfare. He found a perfect alignment of his personal values and professional life at Petz, combining his enthusiasm for digital products with his commitment to the animal cause.

He describes his current role as the "perfect match" between his passion for pets and his expertise in digital product management.

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Experience
18 Years
Current Role
Head de Produtos Digitais
Job Level
Middle
Location
São Paulo, São Paulo, Brazil
Personality Overview

How Thiago shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Thiago cares about

Digital Product Leadership
As Head of Digital Products with specialized education in the field, he leads teams to map opportunities and deliver enchanting digital solutions for users.
Customer-Centric Solutions
His professional approach is driven by customer needs, aiming to transform the user experience through sustainable and effective digital platforms.
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Career

Work history

6-2024
Head de Produtos Digitais
Petz
10-2022
Group Product Manager | E-commerce e WhatsApp
Petz
8-2021 - 11-2022
Gerente de Canais Digitais | Group Product Manager
Itaú Unibanco
6-2018 - 8-2021
Coordenador de Atendimento Digital
Itaú Unibanco
7-2017 - 5-2018
Analista de Projetos e Processos Digitais Sênior
Itaú Unibanco
In the press

Media appearances

Digital boosts revenue of Petz in Q1 2024. Featured in GlobalPETS
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Petz reformula a marca – e quer mostrar que vai além do varejo. Featured in Exame INSIGHT
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Education
Digital Product Leadership
Tera
Digital Product Management
Insper Instituto de Ensino e Pesquisa
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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