Thiago Garofalo Lucas

Observer
DISC Type : ci

Head de Produtos Digitais at Petz

São Paulo, São Paulo, Brazil

Overview

Thiago is the Head of Digital Products at Petz, leveraging extensive experience from the financial sector at Itaú Unibanco. A data-driven leader with a degree in Economics, he guides multifunctional teams to create customer-centric solutions that drive sustainable business results.

Outside of work, Thiago is a passionate pet enthusiast and a strong advocate for animal welfare. He found a perfect alignment of his personal values and professional life at Petz, combining his enthusiasm for digital products with his commitment to the animal cause.

He describes his current role as the "perfect match" between his passion for pets and his expertise in digital product management.

Personality Overview

Assertive

Curious

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Digital Product Leadership
As Head of Digital Products with specialized education in the field, he leads teams to map opportunities and deliver enchanting digital solutions for users.
Customer-Centric Solutions
His professional approach is driven by customer needs, aiming to transform the user experience through sustainable and effective digital platforms.
Data-Driven Strategy
He identifies as having a data-driven profile, using analytics and indicators to generate solid and sustainable business results.

Media Appearances

Digital boosts revenue of Petz in Q1 2024. Featured in GlobalPETS

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Petz reformula a marca – e quer mostrar que vai além do varejo. Featured in Exame INSIGHT

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Com telas digitais da Retail, Petz quer ampliar receita. Featured in Meio & Mensagem

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Work History

6-2024
Head de Produtos Digitais at Petz
10-2022
Group Product Manager | E-commerce e WhatsApp at Petz
8-2021 - 11-2022
Gerente de Canais Digitais | Group Product Manager at Itaú Unibanco
6-2018 - 8-2021
Coordenador de Atendimento Digital at Itaú Unibanco
7-2017 - 5-2018
Analista de Projetos e Processos Digitais Sênior at Itaú Unibanco

Education

Digital Product Leadership from Tera
Digital Product Management from Insper Instituto de Ensino e Pesquisa

More Information

Social Presence :

Prographics :

Exp : 18 Location : São Paulo, São Paulo, Brazil Job Level : Middle Designation : Head de Produtos Digitais at Petz
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Insights For Selling To Thiago

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Persuade objectively how your product will help them achieve their goals
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Thiago is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Thiago

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Thiago move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Thiago take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Thiago

Personality Compatibility


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