Vinay Singh

Researcher
DISC Type : Cs

Building at Smarkerz

Mumbai, Maharashtra, India

Overview

Vinay Singh is the Co-Founder of DigiXpressions and Smarkerz, with over 12 years of experience in performance-driven digital marketing. He specializes in creating cost-efficient, ROI-focused strategies in media buying and strategic growth. He holds a PGDM from VJIM Hyderabad.

Vinay is a self-described "Fintech Enthusiast" and an early-stage investor, indicating a strong interest in financial technology and supporting new business ventures. His professional motto is that ideas only become valuable when they are put into action, reflecting his proactive and entrepreneurial mindset.

He is currently building Smarkerz, an intelligent marketing platform backed by a strong network of over 50, 000 content creators.

Personality Overview

Process Focused

ROI Seeker

Perfectionist

Being observant comes to them naturally.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Influencer Marketing
He is building a network of 50, 000+ content creators and previously developed an influencer platform that added 50, 000 new accounts monthly for a previous employer.
Fintech & Investing
His profile highlights his passion for the financial technology sector and his role as an early-stage investor, showing his interest in new ventures and market disruptions.
Evolving Content Strategy
He actively discusses how marketing is evolving beyond short-form content and towards strategies with more depth to capture attention and build brands effectively.

Media Appearances

Vinay has no verified media appearances

Work History

4-2021
Building at Smarkerz
11-2019
Co-Founder at DigiXpressions Media Pvt. Ltd.
7-2018 - 11-2019
Chief Manager Marketing- Digital at Angel Broking
10-2017 - 7-2018
Regional Sales Manager - West & South at AdCounty Media
7-2016 - 9-2017
Regional Sales Manager at AdzPerform

Education

2019 - 2019
Google Analytics for Beginners from Google Analytics Academy
2011 - 2013
PGDM from VJIM Hyderabad

More Information

Social Presence :

Prographics :

Exp : 12 Location : Mumbai, Maharashtra, India Job Level : Leadership Designation : Building at Smarkerz
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Insights For Selling To Vinay

During A Call Or A Meeting

DO's

  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions
  • Use a presentation with information before getting into a live product walkthrough
  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories

DONT's

  • Avoid emotional and informal language, stay objective and to the point instead
  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vinay is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Vinay

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Vinay move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Vinay take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Vinay

Personality Compatibility


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