Vinicius Martinelli

Examiner
DISC Type : cs

Partner, EVP LATAM at CI&T

Campinas, São Paulo, Brazil

Overview

Vinicius Martinelli is the Partner and EVP for LATAM at CI&T, a company he joined as an intern in 1998. He drives regional growth, focusing on digital transformation and business development. Holding a Computer Science degree from USP, his passion is using technology to help clients achieve strategic goals.

He is a reflective leader who contemplates the deeper aspects of leadership, such as the solitude that can accompany senior roles. He values periods of rest and taking vacations to reorganize his mind, drawing inspiration from philosophers like Seneca to maintain balance and effectiveness.

He believes that true AI transformation goes beyond technology; it is fundamentally about transforming the workforce and its culture.

Personality Overview

Unexpressive

Status Quo Seeker

Tough To Convince

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They are always well-planned and adopt a systematic approach. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

AI Business Integration
He is actively leading the charge to embed AI into core business strategies and operating models, moving clients beyond mere experimentation.
Regional Business Growth
His role centers on scaling new business, expanding CI&T's portfolio, and ensuring operational excellence to drive growth across Latin America.
Leadership Psychology
He publicly reflects on the personal challenges of leadership, including the feeling of solitude and the need to create a secure environment.

Media Appearances

Vinicius has no verified media appearances

Work History

7-2023
Partner, EVP LATAM at CI&T
3-2017 - 7-2023
Executive Director at CI&T
7-2008 - 2-2017
Head da Vertical de Seguros at CI&T
7-2005 - 6-2008
Senior Project Manager at CI&T
7-2004 - 7-2005
Account Manager at CI&T

Education

2006 - 2007
MBA from FGV - Fundação Getulio Vargas
1994 - 1998
Bacharel em Ciências da Computação from USP - Universidade de São Paulo

More Information

Social Presence :

Prographics :

Exp : 27 Location : Campinas, São Paulo, Brazil Job Level : Leadership Designation : Partner, EVP LATAM at CI&T
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Insights For Selling To Vinicius

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be slow and cautious, encourage them to ask more questions
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vinicius is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Vinicius

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Vinicius move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Vinicius take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Vinicius

Personality Compatibility


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