Vinicius Soares Pennella

Observer
DISC Type : ic

Regional Sales Manager at BMW Group Brasil

São Bernardo do Campo, São Paulo, Brazil

Overview

Vinicius Pennella is a Regional Sales Manager at BMW Group Brasil, responsible for 34% of the national market and managing the Motorsport brand. A graduate of Escola Superior de Administração e Gestão, he has a career focused on sales strategy and dealer network relations within the automotive industry.

He is a passionate enthusiast of the premium automotive segment and motorsport, having built his entire career around this interest. Vinicius focuses on creating unique experiences for fans and customers, showing a deep personal connection to the industry that blends his professional and personal life.

He was responsible for implementing BMWs high-performance M division in Brazil.

Personality Overview

Curious

Example Seeker

Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are likely to ask many questions and look heavily for supporting information. They are generally good communicators and can be hard to convince.

Topics They Care About

Premium Automotive
His entire career and stated passion revolve around the premium automotive industry, particularly motorsport and high-performance vehicles.
Motorsport Management
He manages the Motorsport brand for BMW Brazil and is responsible for multiple projects, including implementing the M division in the country.
Customer Experience
He emphasizes his focus on "customer service with excellence" and creating unique experiences for both fans and customers.

Media Appearances

Vinicius has no verified media appearances

Work History

5-2023
Regional Sales Manager at BMW Group Brasil
7-2018 - 4-2023
Senior Sales and Distribuition Analyst at BMW Group Brasil
2-2017 - 6-2018
Sales Steering Analyst at BMW Financial Services
10-2014 - 2-2017
Sales and Distribution Analyst at BMW Group Brasil
4-2013 - 10-2014
Service Analyst (After-sales) at Volkswagen do Brasil

Education

2010 - 2013
Bacharelado em Administração from Escola Superior de Administração e Gestão - Certificada FGV

More Information

Social Presence :

Prographics :

Exp : 13 Location : São Bernardo do Campo, São Paulo, Brazil Job Level : Middle Designation : Regional Sales Manager at BMW Group Brasil
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Insights For Selling To Vinicius

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Be prepared for a lot of questions, answer them objectively
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vinicius is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Vinicius

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Vinicius move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Vinicius take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Vinicius

Personality Compatibility


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