Vinod Krishnan

Enigma
DISC Type : CID

Associate Vice President - Growth Marketing at Movate

Bengaluru, Karnataka, India

Overview

Vinod Krishnan is the Associate Vice President of Growth Marketing at Movate, specializing in digital marketing, demand generation, and marketing automation. With a background in engineering from the University of Madras, he has a proven track record leading marketing operations at major tech firms like Capgemini and Infosys.

Colleagues consistently describe him as a results-oriented leader, using adjectives like "marketing wizard, " "perfectionist, " and a "master at the game of Demand Generation. " He is recognized for his analytical ability, reliability, and skill in developing teams from the ground up to achieve strategic goals.

He recently earned a certification in "Crafting Personalized Content with Gen AI, " highlighting his focus on leveraging cutting-edge technology in marketing campaigns.

Personality Overview

Friendly Yet Blunt

Hard To Convince

Persuasive & Assertive

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

Generative AI Marketing
He actively posts about the business impact of GenAI and recently completed a certification on using it to create personalized content for marketing campaigns.
Account-Based Marketing
He is currently focused on building his team's ABM capabilities, recently posting a hiring announcement for an experienced ABM Specialist to drive targeted growth.
Customer Experience Tech
His recent shares focus on how AI is transforming the customer agent role and improving Digital Customer Experience (DCX), a key service area for his company, Movate.

Media Appearances

Vinod has no verified media appearances

Work History

3-2025
Associate Vice President - Growth Marketing at Movate
3-2025
Associate Vice President - Global Demand Generation & Events at Movate
4-2021 - 2-2025
Senior Director - Performance Marketing & Outreach Strategy at Marlabs Inc.
5-2016 - 3-2021
Associate Marketing Director at Microland Limited
9-2014 - 3-2016
Head - Global Product Marketing and Programs at Capgemini

Education

1998 - 2002
Bachelor of Engineering from University of Madras
1996 - 1998
HSC from St. Johns

More Information

Social Presence :

Prographics :

Exp : 22 Location : Bengaluru, Karnataka, India Job Level : Senior Designation : Associate Vice President - Growth Marketing at Movate
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Insights For Selling To Vinod

During A Call Or A Meeting

DO's

  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vinod is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Vinod

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Vinod move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Vinod take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Vinod

Personality Compatibility


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