Vinutha Naik

Questioner
DISC Type : c

Associate Vice President Marketing at Ascendion

Bengaluru, Karnataka, India

Overview

Vinutha Naik is an analytical marketing and communications leader at Ascendion, where she focuses on crafting top-line strategies to build brand reputation and generate pipeline. Her career includes extensive experience in senior marketing roles at Collabera Digital and Capgemini, demonstrating a strong history of fueling growth and sparking demand.

She is a passionate advocate for diversity and inclusion, championing professional development and conversations around equity in the workplace. Vinutha actively supports initiatives that ensure bias and gender inequality have no room to thrive, promoting an environment of growth and support for women in technology.

She creatively described her companys recent rebrand not as a simple change, but as a "full-blown glow-up" complete with a "superhero cape. "

Personality Overview

Cautious & Analytical

Systematic

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to analyze every situation thoroughly.
 They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Brand & Demand
Her core responsibility and professional headline focus on fueling growth, sparking demand, and building brand status through strategic marketing campaigns.
AI-Powered Humans
She has expressed a clear perspective on leveraging AI to empower people, stating it's about "AI-powered humans. Not human-powered AI, " indicating a forward-thinking approach to technology.
Diversity & Inclusion
She actively promotes and participates in initiatives addressing gender equality and equity, including championing "Girl Talk" sessions and celebrating International Women's Day at her company.

Media Appearances

Vinutha has no verified media appearances

Work History

1-2025
Associate Vice President Marketing at Ascendion
5-2024
Associate Vice President at Collabera Digital
2-2023 - 6-2024
Senior Director Marketing Communications at Collabera Digital
2-2020 - 2-2023
Director Marketing at Maistering B.V.
11-2013 - 10-2019
Marketing Lead, Insights & Data at Capgemini

Education

Vinutha has no verified education history

More Information

Social Presence :

Prographics :

Exp : 17 Location : Bengaluru, Karnataka, India Job Level : Senior Designation : Associate Vice President Marketing at Ascendion
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Insights For Selling To Vinutha

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vinutha is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Vinutha

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Vinutha move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Vinutha take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Vinutha

Personality Compatibility


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