Violeta Gefen

Questioner
DISC Type : c

Partnership Development Manager - Northeast at eSentire

Milford, Connecticut, United States

Overview

Violeta Gefen is a Partner-focused sales professional at eSentire, where she leads go-to-market strategy for strategic partners in the Northeast. She has over four years of experience in cybersecurity, having progressed from a top-performing Sales Development Representative to her current role as Partnership Development Manager.

Prior to her career in cybersecurity, Violeta worked with Mercedes-Benz, where she developed a deep understanding of vehicle technology and customer relations. She enjoys building genuine relationships and finding creative ways to achieve mutual success with her partners.

Unique fact: While working as a Senior Sales Development Representative, she exceeded her sales quota by 107% in the first quarter of 2023.

Personality Overview

Systematic

Value Seeker

Not Easily Convinced

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation.

Topics They Care About

Channel Sales
Her current role focuses on driving channel sales growth by building strategic partnerships and enabling partners to integrate eSentire's MDR solutions.
Cybersecurity Trends
She actively shares company research on the evolution of cybercrime, including "as-a-Service" models and the use of AI for threat detection and response.
Go-to-Market Strategy
She leads GTM strategy and execution with partners, focusing on joint business planning to drive pipeline and long-term recurring revenue.

Media Appearances

Violeta has no verified media appearances

Work History

5-2024
Partnership Development Manager - Northeast at eSentire
5-2023 - 5-2024
Senior Sales Development Representative - Mid-Atlantic/New England/NY at eSentire
1-2022 - 5-2023
Sales Development Representative - Mid-Atlantic/New England/NY at eSentire
8-2018 - 4-2020
Delivery Specialist at Mercedes-Benz Kitchener-Waterloo
12-2015 - 7-2018
Sales Coordinator at Mercedes-Benz Kitchener-Waterloo

Education

Business Administration-Financial Planning from Conestoga College

More Information

Social Presence :

Prographics :

Exp : 10 Location : Milford, Connecticut, United States Job Level : Middle Designation : Partnership Development Manager - Northeast at eSentire
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Insights For Selling To Violeta

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Violeta is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Violeta

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Violeta move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Violeta take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Violeta

Personality Compatibility


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