Rich Zanatta

Enthusiast
DISC Type : i

Chief Technology Officer at NuAxis Innovations

Woodbridge, Virginia, United States

Overview

Rich Zanatta is the Chief Technology Officer at NuAxis Innovations, specializing in government IT. His expertise spans network security, data center management, and strategic planning, backed by an MS from Colorado Technical University and recent certifications in Nexthink. He has a history of working directly within the federal government.

His professional interests include leveraging technology to improve employee experiences within government organizations. He has also expressed a personal interest in the US Navy, suggesting a possible connection to or appreciation for the armed forces.

Unique fact: Rich previously served as the Director of Communications and Facilities for the U. S. House of Representatives.

Personality Overview

Amiable & Agreeable

Non-Confrontational

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They are generally friendly, so be careful when relying on their word. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Digital Employee Experience
Multiple recent posts emphasize improving the end-user experience in government IT, moving beyond traditional metrics like tickets closed to focus on employee satisfaction and productivity.
Proactive IT Support
Strongly advocates for shifting from a reactive support model to a proactive one, using modern platforms like Nexthink to anticipate and resolve issues before they escalate.
AI in Government
He is focused on how AI can revolutionize government IT operations, specifically highlighting its potential to enhance support and drive innovation based on recent conference experiences.

Media Appearances

NuAxis Innovations announces appointment of Rich Zanatta as Chief Technology Officer. Featured in Facebook

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Work History

5-2019
Chief Technology Officer at NuAxis Innovations
9-2017
Program Manager at NuAxis Innovations
2-2017 - 11-2022
Consultant at ZDC Consulting
3-2016
Vice Chair, Technical Standards Committee at IDCA - International Data Center Authority
1-2002 - 2-2017
Director of Commuications and Facilities at U.S. House of Representatives

Education

2006 - 2007
MS from Colorado Technical University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Woodbridge, Virginia, United States Job Level : N/A Designation : Chief Technology Officer at NuAxis Innovations
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Insights For Selling To Rich

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Invite them for a lunch or a drink/coffee
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Avoid overloading them with too much information
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rich is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Rich

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Rich move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Rich take some risk or not?

  • They can take some low-probability risks if needed.

You And Rich

Personality Compatibility


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