Virginia Jordan

Initiator
DISC Type : Di

Expert Guide at reacHIRE

Greater Boston, United States

Overview

Virginia Jordan is a CPG marketing expert and the Principal at An Uncommon Focus, where she trains and coaches marketers. With an MBA and a background at McCormick and P&G, she is described as a strategic, passionate, and generous leader focused on building strong brands.

Outside of her direct consulting, she is a passionate mentor dedicated to developing future marketing leaders and fostering female talent as an Expert Guide at reacHIRE. She actively follows industry trends and the strategies of major consumer brands.

Unique fact: Despite her extensive marketing expertise, she humorously admits that TikTok Shop can vaporize her critical-thinking brain cells and turn her into a buying machine.

Personality Overview

Confident

Risk-Accepting

Impact-Oriented

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

Brand Strategy
Her core philosophy is that brand can be a company's greatest competitive advantage, and she helps clients connect brand strategy to real-world business results.
CPG Marketing
Her career is rooted in the CPG industry, with leadership roles at companies like McCormick & Company, New Chapter, and Procter & Gamble.
Mentoring Marketers
She is passionate about developing talent, offering career coaching for future VPs and CMOs, and serving as an Expert Guide for a female talent development platform.

Media Appearances

Virginia has no verified media appearances

Work History

2-2021
Expert Guide at reacHIRE
4-2019
Principal at An Uncommon Focus
2017 - 2019
SVP Marketing at New Chapter, Inc.
2015 - 2017
VP Marketing, U.S. Consumer at McCormick & Company
2011 - 2015
Business Director, Cooking and Baking Essentials at McCormick & Company

Education

AB from Dartmouth College
Master of Business Administration - MBA from University of Rochester - Simon Business School

More Information

Social Presence :

Prographics :

Exp : 27 Location : Greater Boston, United States Job Level : Senior Designation : Expert Guide at reacHIRE
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Insights For Selling To Virginia

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Refer to testimonials from well known people to highlight the value of your product
  • Look like someone who is on top of their game

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Virginia is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Virginia

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Virginia move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Virginia take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Virginia

Personality Compatibility


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