Vitor Eiro Storino

Judge
DISC Type : Dc

Head of Transformation at Santander UK

London, England, United Kingdom

Overview

Vitor is the Head of Transformation at Santander UK, an experienced leader driving enterprise-wide change in financial services. A graduate of the University of Chicago Booths Executive MBA program, he was a key contributor to a transformation program that delivered over £1bn in P&L impact.

Outside of his corporate role, Vitor has an entrepreneurial background, having co-founded a grocery price comparison app. He also possesses a strong academic interest in global affairs, having authored publications on international relations concerning situations in both Syria and Congo.

Unique fact: Vitor co-founded a tech startup and successfully led its first fundraising round, achieving a BRL 2. 3 million valuation.

Personality Overview

Demanding

Features Driven

Objective Thinker

They respond better to strong and respectful interactions.  They like to stay in control of the negotiation or defining of the terms. They put a lot of effort into ensuring personal success.

Topics They Care About

Enterprise Transformation
Leads major transformation programs at Santander UK, contributing to significant P&L impact and driving the cost-income ratio down from 64% to 53%.
Startup Fundraising
Co-founded the app 'etanto' and successfully led its first fundraising round, demonstrating experience in early-stage venture growth and valuation.
Cost & Efficiency
Has a track record of delivering significant run-rate savings, including generating over £32. 7m in efficiencies in one portfolio of initiatives.

Media Appearances

Vitor has no verified media appearances

Work History

6-2025
Head of Transformation at Santander UK
1-2022 - 6-2025
Strategy & Transformation Lead at Santander UK
7-2020 - 7-2022
Head of Operations Control at Santander UK
1-2018 - 12-2021
Co-Founder at etanto
11-2017 - 7-2020
Senior FP&A Manager at Santander Brasil

Education

9-2021 - 5-2023
Executive MBA from The University of Chicago Booth School of Business
2012 - 2012
Programme d'Échange from Sciences Po

More Information

Social Presence :

Prographics :

Exp : 12 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Transformation at Santander UK
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Insights For Selling To Vitor

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Objectively showcase the impact that your product creates

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not spend too much time focusing on product tech or features
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vitor is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Vitor

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Vitor move?

  • If convinced, they can reach decisions quite fast.
  • Can Vitor take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Vitor

Personality Compatibility


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