Vitor Margato

Questioner
DISC Type : c

Vice-President, Product, Technology & Design at Arco Educação

São Paulo, Brazil

Overview

Vitor Margato is the Vice-President of Product, Technology & Design at Arco Educação, leading the development of its K-12 digital ecosystem. He has a track record of scaling cross-functional teams to 400 people and driving double-digit NPS improvements. He holds a Bachelor of Engineering from Escola Politécnica da USP.

Outside of his executive role, Vitor is intellectually curious, with a keen interest in the philosophy of science. He actively explores how artificial intelligence can be leveraged as a personal tool to enhance learning and deepen his understanding of complex subjects hes passionate about.

He builds small, personal AI tools to help himself study and learn more effectively.

Personality Overview

Systematic

Cautious & Analytical

Value Seeker

They prefer to do thorough analysis of any situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

AI in Education
He leads AI initiatives at Arco and personally explores using AI as a tool for learning, recently speaking on the topic at Digital Product Week.
Digital School Platforms
His current focus is on creating the "best operating system for schools, " overseeing all digital product development, from pedagogical to financial solutions.
Scaling Tech Teams
Has significant experience leading and scaling large, cross-functional organizations that include product management, engineering, design, and data teams.

Media Appearances

Vitor has no verified media appearances

Work History

10-2025
Vice-President, Product, Technology & Design at Arco Educação
1-2024 - 10-2025
Vice-President, Product, Technology & Design (isaac, ClassApp, Activesoft) at Arco Educação
1-2023 - 12-2023
Senior Director, Technology (isaac) at Arco Educação
1-2024
Vice-President, Product, Technology & Design at isaac
1-2023 - 12-2023
Senior Director, Technology at isaac

Education

2013 - 2015
Diplôme d'ingénieur (MSc) from École nationale des ponts et chaussées
2010 - 2015
Bachelor of Engineering (BEng) from Escola Politécnica da USP

More Information

Social Presence :

Prographics :

Exp : 6 Location : São Paulo, Brazil Job Level : N/A Designation : Vice-President, Product, Technology & Design at Arco Educação
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Insights For Selling To Vitor

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vitor is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Vitor

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Vitor move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Vitor take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Vitor

Personality Compatibility


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