Vitor Sant'Anna

Questioner
DISC Type : c

Sales Manager at BMW Group Financial Services

São Bernardo do Campo, São Paulo, Brazil

Overview

Vitor SantAnna is a Commercial Manager with 15 years of experience, specializing in the automotive and financial services sectors. He leads B2B and B2C sales teams at BMW Group Financial Services, focusing on strategic planning and network profitability. Colleagues describe him as proactive, empathetic, and a strategic thinker with strong relationship-building skills.

He is deeply committed to continuous learning and professional growth, recently completing an international certification with the BMW Group. His focus is on elevating his teams capabilities through advanced training, coaching, and mentoring techniques, underscoring his belief in collaborative success.

Unique fact: Vitor recently participated in a BMW Group international certification focused on Training, Coaching, Mentoring, and Performance Management.

Personality Overview

Cautious & Analytical

Price-Sensitive

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Automotive Finance
His entire career spans financial services within the auto industry, including roles at Renault, Nissan, and now BMW. He actively promotes financial products like the BMW Consortium.
Sales Team Development
A core part of his role is the professional development of his sales team. He recently completed an international certification in coaching, mentoring, and performance management.
Dealer Network Strategy
He is responsible for managing and developing the network of BMW, MINI, and BMW Motorrad dealerships, focusing on creating profitable and strategic partnerships.

Media Appearances

Vitor has no verified media appearances

Work History

12-2021
Sales Manager at BMW Group Financial Services
1-2020 - 12-2021
Consultor sênior at CrediNissan
8-2013 - 11-2021
Consultor Vendas Diretas at RCI Banque
1-2012 - 7-2013
Operador de Negócios at Itau-Unibanco
2-2010 - 2-2012
Operador Comercial at Credifibra S.A.

Education

2009 - 2010
Gestor de Marketing from Universidade Paulista
2004 - 2005
Tecnico em telecomunicações from Ete Lauro Gomes

More Information

Social Presence :

Prographics :

Exp : 16 Location : São Bernardo do Campo, São Paulo, Brazil Job Level : Middle Designation : Sales Manager at BMW Group Financial Services
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Insights For Selling To Vitor

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vitor is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Vitor

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Vitor move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Vitor take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Vitor

Personality Compatibility


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