Vivek Prasannan

Senior Analyst - Account Based Marketing at Plum

Bengaluru, Karnataka, India

Overview

Vivek is a Senior Analyst in Account-Based Marketing at Plum, leveraging his background in product and growth marketing. He holds a BA in Economics from the University of Delhi and is certified in Excel, highlighting his analytical skills in developing marketing strategies.

He shows great initiative for personal development, actively learning data visualization tools like Power BI and seeking feedback to improve his skills. His past membership in Enactus Khals suggests an interest in community engagement and social impact.

Unique fact: He recently created his first data dashboard and publicly asked for suggestions to enhance his data presentation abilities.

Topics They Care About

Data-Driven Marketing
He analyzes large datasets for company reports and actively develops his own skills in data visualization tools like Power BI to derive marketing insights.
Account-Based Marketing
His current role as a Senior Analyst is focused on Account-Based Marketing, indicating this is a primary area of his professional expertise at Plum.
Employee Health
He actively promoted his company's "Employee Health Report 2025, " showing an interest in how workplaces can impact health outcomes through data analysis.

Media Appearances

Vivek has no verified media appearances

Work History

2-2025
Senior Analyst - Account Based Marketing at Plum
1-2024 - 2-2025
Associate - Product Marketing at C S Tech Infosolutions Pvt. Ltd.
8-2023 - 12-2023
Intern - Growth Marketing at Alore - Growth OS
1-2021 - 2-2021
Member at Enactus Khalsa

Education

2020 - 2023
BA (Hons) Economics from University of Delhi

More Information

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Exp : 2 Location : Bengaluru, Karnataka, India Job Level : Junior Designation : Senior Analyst - Account Based Marketing at Plum
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