Vivek Singhania

Enigma
DISC Type : dic

Founder & CEO at StyleBoard

Atlanta, Georgia, United States

Overview

Vivek has no verified overview

Personality Overview

Persuasive & Assertive

Hard To Convince

Friendly Yet Blunt

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

Vivek has no verified topics they care about

Media Appearances

Vivek has no verified media appearances

Work History

8-2025
Founder & CEO at StyleBoard
12-2020 - 7-2025
VP, Marketing & eCommerce | AI-Powered Marketing Systems at Wisteria
6-2018 - 12-2020
Senior Manager - Ecommerce and DTC Analytics at Georgia-Pacific LLC
5-2017 - 6-2018
Manager - Consumer Marketing Insights at Newell Brands
7-2015 - 5-2017
Associate Client Director at Nielsen

Education

MBA from The University of Chicago Booth School of Business
MSIE from University of Minnesota

More Information

Social Presence :

Prographics :

Exp : 22 Location : Atlanta, Georgia, United States Job Level : Leadership Designation : Founder & CEO at StyleBoard
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Insights For Selling To Vivek

During A Call Or A Meeting

DO's

  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vivek is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Vivek

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Vivek move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Vivek take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Vivek

Personality Compatibility


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