Vivi Kofoed in

Vivi Kofoed

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Group Executive Vice President at Gjensidige
📍 Copenhagen, Capital Region of Denmark, Denmark

Vivi Kofoed is the Group Executive Vice President at Gjensidige, with over 17 years in the Nordic and Baltic insurance markets. She has deep expertise in digital transformation, AI integration, and customer behavior. Her education in Rhetoric from the University of Copenhagen underpins her extensive leadership and marketing background.

Outside of her executive role, Vivi has a keen interest in creative and innovative brands, such as the LEGO Group. She is committed to fostering team development and a people-first culture, frequently celebrating her colleagues successes and emphasizing collaborative innovation in her public communications.

Recently, Vivi was named "CMO of the Year 2024" in Denmark, recognizing her visionary approach and impactful results in the marketing field.

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Experience
21 Years
Current Role
Group Executive Vice President
Job Level
Leadership
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Vivi cares about

Human-Centric AI
Spearheading the implementation of AI agents to handle claims, while emphasizing reskilling staff and maintaining that people, not tech, are key to a superior customer experience.
Innovative Marketing
Recognized on the M-List for being a visionary professional in 2022 and 2023, and was named "CMO of the Year 2024", underscoring her innovative marketing leadership.
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Career

Work history

8-2024
Group Executive Vice President
Gjensidige
10-2022 - 12-2022
Board Member
GLOBAL DENTAL INSURANCE A/S
10-2021 - 9-2022
Board Member
NEM Forsikring
1-2020 - 9-2024
CMO. Direktør, Marketing, CRM & Digital Development
Gjensidige
3-2018 - 9-2019
Member of the Board
Nykredit Forsikring
In the press

Media appearances

Vivi Kofoed - Group Executive Vice President at Gjensidige i Norge. Featured in The Org
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Education
2002 - 2004
Rhetoric. The Department of Media
Københavns Universitet - University of Copenhagen
1998 - 2000
Nordic Communication
Syddansk Universitet - University of Southern Denmark
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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