Vivi Kofoed

Questioner
DISC Type : c

Group Executive Vice President at Gjensidige

Copenhagen, Capital Region of Denmark, Denmark

Overview

Vivi Kofoed is the Group Executive Vice President at Gjensidige, with over 17 years in the Nordic and Baltic insurance markets. She has deep expertise in digital transformation, AI integration, and customer behavior. Her education in Rhetoric from the University of Copenhagen underpins her extensive leadership and marketing background.

Outside of her executive role, Vivi has a keen interest in creative and innovative brands, such as the LEGO Group. She is committed to fostering team development and a people-first culture, frequently celebrating her colleagues successes and emphasizing collaborative innovation in her public communications.

Recently, Vivi was named "CMO of the Year 2024" in Denmark, recognizing her visionary approach and impactful results in the marketing field.

Personality Overview

Price-Sensitive

Cautious & Analytical

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Human-Centric AI
Spearheading the implementation of AI agents to handle claims, while emphasizing reskilling staff and maintaining that people, not tech, are key to a superior customer experience.
Innovative Marketing
Recognized on the M-List for being a visionary professional in 2022 and 2023, and was named "CMO of the Year 2024", underscoring her innovative marketing leadership.
Team Empowerment
Consistently attributes her success to her team, highlighting their talent and innovative mindset in public posts, such as dedicating her "CMO of the Year" award to them.

Media Appearances

Vivi Kofoed - Group Executive Vice President at Gjensidige i Norge. Featured in The Org

See Now

Work History

8-2024
Group Executive Vice President at Gjensidige
10-2022 - 12-2022
Board Member at GLOBAL DENTAL INSURANCE A/S
10-2021 - 9-2022
Board Member at NEM Forsikring
1-2020 - 9-2024
CMO. Direktør, Marketing, CRM & Digital Development at Gjensidige
3-2018 - 9-2019
Member of the Board at Nykredit Forsikring

Education

2002 - 2004
Rhetoric. The Department of Media from Københavns Universitet - University of Copenhagen
1998 - 2000
Nordic Communication from Syddansk Universitet - University of Southern Denmark

More Information

Social Presence :

Prographics :

Exp : 21 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Leadership Designation : Group Executive Vice President at Gjensidige
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Insights For Selling To Vivi

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vivi is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Vivi

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Vivi move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Vivi take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Vivi

Personality Compatibility


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