Vivien Wong

Questioner
DISC Type : c

Co Founder at Little Moons

Greater London, England, United Kingdom

Overview

Vivien Wong is the Co-Founder of Little Moons, the viral mochi ice cream brand. She applies her financial expertise from her time as a chartered accountant at Barclays Capital to manage the commercial side of the business she started with her brother. Vivien is a graduate of the University of Reading.

Inspired by her parents bakery, Vivien is passionate about continuing her familys legacy in food. She decided to leave her corporate career to pursue this passion after her fathers diagnosis with cancer, a pivotal moment that reshaped her perspective on life and career. She is a mother of two.

Interesting fact: Vivien and her brother spent two years perfecting their mochi recipe before launching, initially supplying their product to high-end restaurants like Nobu and Zuma.

Personality Overview

Price-Sensitive

Systematic

Not Easily Convinced

They prefer to fully evaluate every situation.  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Entrepreneurial Journey
Left a corporate finance career to start a business from the ground up, and now mentors other founders through incubators like Eggbox.
Product Centricity
Believes the product is the heart of the business and spent two years perfecting the initial recipe before launching Little Moons.
Family Business
Co-founded Little Moons with her brother, inspired by their parents' bakery and a desire to continue the family's legacy in food.

Media Appearances

How Vivien Wong Turned Little Moons Into A $66M Mochi Empire. Featured in Forbes

See Now

Vivien Wong, Co‑Founder of Little Moons. Featured in About Time Magazine

See Now

Little Moons boss: ‘If you can’t see it, you can’t be it’. Featured in BBC News

See Now

Work History

5-2008
Co Founder at Little Moons
Finance Analyst at Barclays Capital

Education

BA Hons from University of Reading
Education details unavailable from The Henrietta Barnett School

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater London, England, United Kingdom Job Level : Leadership Designation : Co Founder at Little Moons
URL has been copied!

Insights For Selling To Vivien

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vivien is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Vivien

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Vivien move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Vivien take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Vivien

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.