Vyara Ruseva, CMgr

Critic
DISC Type : C

Head of Tariff Policy, Legislation and Analysis at HM Treasury

London Area, United Kingdom

Overview

Vyara has no verified overview

Personality Overview

ROI Driven

Critic

Objective Thinker

They prefer to do logical analysis and value evidence over emotions.  It is very likely that they will negotiate pricing or other important terms. They enjoy working alone and do not rely on others very often.

Topics They Care About

Vyara has no verified topics they care about

Media Appearances

Vyara has no verified media appearances

Work History

9-2025
Head of Tariff Policy, Legislation and Analysis at HM Treasury
8-2022 - 9-2025
Head of Trade Analysis Unit at HM Treasury
5-2022 - 8-2022
Ukraine Co-ordination at HM Treasury
5-2021 - 9-2021
Economic Adviser - Macroeconomic Assessment at HM Treasury
5-2019 - 5-2021
Economic Adviser - EU Exit Analysis Strategy & Coordination at HM Treasury

Education

2013 - 2014
Master of Science (MSc) from The London School of Economics and Political Science (LSE)
2011 - 2013
BA (Hons) Business economics (First class) from The University of Greenwich

More Information

Social Presence :

Prographics :

Exp : 10 Location : London Area, United Kingdom Job Level : Mid-senior Designation : Head of Tariff Policy, Legislation and Analysis at HM Treasury
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Insights For Selling To Vyara

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Tell them what ROI they can expect
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vyara is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Vyara

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Vyara move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Vyara take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Vyara

Personality Compatibility


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