Wade Lucas

Observer
DISC Type : ic

Head of Business Development at BookBub

Boston, Massachusetts, United States

Overview

Wade has no verified overview

Personality Overview

Curious

Value Driven

Example Seeker

They often ask many questions and rely heavily on information and documentation.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Wade has no verified topics they care about

Media Appearances

Wade has no verified media appearances

Work History

7-2025
Head of Business Development at BookBub
8-2022 - 8-2025
Accounts and Business Development Lead at BookBub
7-2021 - 9-2022
Partner Relations Lead at BookBub
9-2016 - 7-2018
Senior Agent Director at Penguin Random House Speakers Bureau
10-2012 - 8-2016
Agent Director at Penguin Random House Speakers Bureau

Education

2005 - 2009
Bachelor of Arts from College of the Holy Cross
2009 - 2009
Certificate from Columbia University - Graduate School of Journalism

More Information

Social Presence :

Prographics :

Exp : 13 Location : Boston, Massachusetts, United States Job Level : Mid-senior Designation : Head of Business Development at BookBub
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Insights For Selling To Wade

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Invite them for a social do but don’t rely solely on the relationship
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Wade is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Wade

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Wade move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Wade take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Wade

Personality Compatibility


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