WAYNE FLORY

Examiner
DISC Type : cs

Chief Executive Officer at DORMOLE LIMITED

Dartford, England, United Kingdom

Overview

Wayne Flory is the Chief Executive Officer of Dormole Limited, the holding company for major tool distributor Toolbank. He has spent his entire career with the company, rising from a Power Tool Specialist to Product Director before taking on the CEO role, demonstrating deep expertise in the tool industry.

Wayne took over the CEO position from his father, continuing the familys legacy within the business he first joined in 1993.

Personality Overview

Tough To Convince

Status Quo Seeker

Process Oriented

They tend to be clear about their needs and limitations and are unlikely to promise too much.  They are always well-planned and adopt a systematic approach. Being observant comes to them naturally.

Topics They Care About

Tool Industry Leadership
As the long-standing CEO of a major tool distribution group, he is deeply invested in the direction and growth of the industry.
Product Development
His career progression from Power Tool Specialist and Product Director to CEO highlights a foundational interest in the product side of the business.
Workplace Safety
He has shown a focus on expanding the company's expertise in Personal Protective Equipment (PPE) by bringing in new specialists.

Media Appearances

WAYNE has no verified media appearances

Work History

1-2024
Chief Executive Officer at DORMOLE LIMITED
1-2015
CEO at Toolbank
1-2008 - 12-2014
Product Director at Toolbank
8-2004 - 12-2007
Group Power Tool Specialist at Toolbank
5-1994 - 7-2004
Power Tool Specialist at Toolbank

Education

WAYNE has no verified education history

More Information

Social Presence :

Prographics :

Exp : 31 Location : Dartford, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at DORMOLE LIMITED
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Insights For Selling To WAYNE

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with WAYNE is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from WAYNE

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will WAYNE move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can WAYNE take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And WAYNE

Personality Compatibility


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