Wayne Miranda

Pioneer
DISC Type : isd

Director, Social Finance and Impact Investing at Definity Foundation

Toronto, Ontario, Canada

Overview

As Director of Social Finance and Impact Investing at Definity Foundation, Wayne is a purpose-driven leader focused on enabling community-led solutions for complex social and environmental challenges. A University of Waterloo graduate, he is described by colleagues as "genuine, " "visionary, " and "committed, " with prior experience founding Wecelium Inc.

Wayne played an instrumental role in developing and launching Canadas Social Finance Fund during his time with the federal government.

Personality Overview

Friendly But Fast

Decisive But Friendly

Driven But Considerate

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Impact Investing
His entire career is dedicated to leveraging capital for positive social and environmental outcomes, from his current role to his past work with the government.
Community Development
He focuses on empowering "community-led" solutions and has a background with community finance initiatives, showing a core belief in grassroots change.
Climate Solutions
He actively promotes events and shares insights about unlocking capital for climate-focused initiatives, highlighting it as a key area of interest.

Media Appearances

Definity Foundation announces welcome of Wayne Miranda, Director of Social Finance and Impact Investing. Featured in Facebook

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We are excited to welcome Wayne Miranda to the Definity Foundation. Featured in Instagram

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Work History

10-2024
Director, Social Finance and Impact Investing at Definity Foundation
2-2023
Founder at Wecelium Inc.
2-2023 - 10-2024
Coordinator at Catalyst: Community Finance Initiative
2-2023 - 10-2024
Market Development at Boann Social Impact
9-2021 - 8-2022
Fellow at Just Economy Institute

Education

2003 - 2008
BASc from University of Waterloo

More Information

Social Presence :

Prographics :

Exp : N/A Location : Toronto, Ontario, Canada Job Level : N/A Designation : Director, Social Finance and Impact Investing at Definity Foundation
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Insights For Selling To Wayne

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Ask them for a lunch or coffee once some rapport has been established
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Wayne is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Wayne

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Wayne move?

  • They are generally fast movers and can take quick decisions
  • Can Wayne take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Wayne

Personality Compatibility


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