Adrian Meredith

Galvanizer
DISC Type : Id

Commercial Director at AURA UK

Greater Ipswich Area, United Kingdom

Overview

Adrian Meredith is a Commercial Director with over 15 years of experience in the technology and security sectors. He focuses on delivering strategic solutions to enhance revenue, employee engagement, and customer experience for global brands. People who have worked with him describe him as meticulous, determined, reliable, and a consummate professional.

Outside of his professional role, Adrian is a keen golfer, a skill noted by his colleagues. He stays current with industry trends by attending major events like the International Security Expo. He also follows major technology and consulting firms such as Accenture and Atos.

Unique fact: In a professional recommendation, a colleague specifically pointed out that Adrian is a "pretty good golfer. "

Personality Overview

Trusting

Persuader

Self-Assured

They are more likely to be open to unproven but exciting technologies.  They do not mind taking risks and can make hard decisions, if necessary. They like to keep things under control.

Topics They Care About

Mobile Security
His current company, AURA, provides a technology platform connecting people with the closest vetted mobile security responders, a topic central to his role.
Customer Growth
He recently posted about a new role at his company focused on building stronger customer relationships and maximizing the value delivered to clients.
Social Value
Adrian has highlighted how his company supports local supply chains and reduces carbon emissions, which are key components of social value in tenders.

Media Appearances

Adrian has no verified media appearances

Work History

9-2022
Commercial Director at AURA UK
2-2018 - 8-2022
Client Director at Investis
2-2017 - 2-2018
Customer Experience Director at Jacob Bailey Group
5-2015 - 2-2017
Marketing Director at Investis
1-2013 - 8-2013
Account Director at Corporate Eye

Education

1996 - 1999
BA (Hons) from Loughborough University
1990 - 1995
Education details unavailable from Stowmarket High School

More Information

Social Presence :

Prographics :

Exp : 21 Location : Greater Ipswich Area, United Kingdom Job Level : Mid-senior Designation : Commercial Director at AURA UK
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Insights For Selling To Adrian

During A Call Or A Meeting

DO's

  • Appeal to their sense of self-worth and how they will impact their organization
  • Help them weigh the risks by sharing how others made similar decisions
  • Use words like ‘partner’, ‘together’, ‘impact’ etc.

DONT's

  • Don’t hesitate from asking questions, but take a friendly and warm approach
  • Don’t be excessively objective, focus on building a story first
  • Don’t rely too much on what they promise, make your own deductions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adrian is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Adrian

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Adrian move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Adrian take some risk or not?

  • They can take risks if necessary.

You And Adrian

Personality Compatibility


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