Wendy Curcuri Bauer

Organizer
DISC Type : Sd

Group President, 3M Transportation and Electronics Business Group at 3M

Detroit Metropolitan Area

Overview

Wendy Bauer is the Group President for 3Ms Transportation and Electronics Business Group. Her career spans over two decades in the automotive industry, followed by leadership roles at Microsoft and AWS, where she spearheaded digital transformation for global manufacturing clients. She holds an MBA from Indiana University and an MS from Purdue University.

Wendy is passionate about leadership and team motivation, stating her teams impact is what gets her up in the morning. She is a strong advocate for womens leadership, drawing inspiration from industry events and sharing strategies for women to advance their careers, which she discusses in interviews.

A formative "crucible moment" in her career was working as a 20-year-old engineering co-op student supervising skilled trades in a union factory.

Personality Overview

Somewhat Formal

Pleasant

Slow Starter

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Automotive Innovation
Drives discussions on the future of mobility, software-defined vehicles, and how material science enables next-generation automotive technology.
Women's Leadership
Actively engages with and promotes women's leadership initiatives, and has been recognized multiple times as one of the leading women in the automotive industry.
Digital Transformation
Focuses on leveraging data and cloud technology to accelerate transformation, a core theme from her leadership tenure at AWS and Microsoft.

Media Appearances

Driving the future: 3M Group President on innovation .... Featured in YouTube

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3M president on the technologies reshaping transportation. Featured in YouTube

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Strategic partnerships, quick innovations drive growth at 3M. Featured in Automotive News

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Work History

6-2024
Group President, 3M Transportation and Electronics Business Group at 3M
5-2022 - 1-2025
Member at Chief
4-2024 - 6-2024
Vice President, Automotive & Manufacturing and Retail/Consumer Goods at Amazon Web Services (AWS)
10-2023 - 3-2024
Vice President, Automotive & Manufacturing at Amazon Web Services (AWS)
1-2023 - 9-2023
General Manager, Automotive & Manufacturing at Amazon Web Services (AWS)

Education

2002 - 2004
MBA from Indiana University - Kelley School of Business
1999 - 2000
MS from Purdue University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Detroit Metropolitan Area Job Level : N/A Designation : Group President, 3M Transportation and Electronics Business Group at 3M
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Insights For Selling To Wendy

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Wendy is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Wendy

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Wendy move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Wendy take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Wendy

Personality Compatibility


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