Wendy Traynor

Evaluator
DISC Type : sdc

Senior Director UKI & Nordics, Global Sales Organisation at Marriott International

Greater London, England, United Kingdom

Overview

Wendy Traynor is the Senior Director for the UKI & Nordics Global Sales Organisation at Marriott International. With a long-standing career at Marriott, she has extensive experience leading high-performing, multi-segment account teams. She holds a degree in Hotel & Catering Management from the University of Surrey.

Colleagues describe her as an inspirational and enthusiastic leader, gifted with the ability to listen and remain calm while consistently focusing on the customer.

She has progressed through multiple sales leadership roles entirely within Marriott International, from managing a single hotel to overseeing entire regions.

Personality Overview

Quality Focused

Fast But Analytical

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Sales Team Leadership
Her current role focuses on driving and leading a team of multi-segment Account Directors across the UK and Nordics to achieve success.
Corporate Account Management
She has extensive experience managing and finding win-win solutions for a diverse portfolio of corporate clients with differing needs.
UK & Nordics Hospitality
Her role is specifically focused on managing sales and client relationships within the UK, Ireland, and Nordic markets for Marriott International.

Media Appearances

Wendy has no verified media appearances

Work History

9-2023
Senior Director UKI & Nordics, Global Sales Organisation at Marriott International
6-2017 - 1-2024
Director Corporate Sales, UKI, Global Sales Organisation, Marriott International at Marriott International
8-2014
Corporate Account Director at Marriott International, Global Sales Organisation
12-2012 - 8-2014
Senior Account Manager at Marriott International
8-2006 - 12-2012
Sales and Marketing Manager at Hanbury Manor, A Marriott Hotel and Country Club

Education

1988 - 1992
Hotel & Catering Management from University of Surrey
1982 - 1988
Education details unavailable from King's High School for Girls, Warwick

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greater London, England, United Kingdom Job Level : Senior Designation : Senior Director UKI & Nordics, Global Sales Organisation at Marriott International
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Insights For Selling To Wendy

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Wendy is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Wendy

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Wendy move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Wendy take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Wendy

Personality Compatibility


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