Michael De Silva in

Michael De Silva

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Director of Marketing And Public Relations at W Hotels
📍 Zurich, Zurich, Switzerland

Michael is a Creative Brand and Marketing Director with over twelve years of experience, specializing in the luxury hospitality sector. He focuses on building brands that create deep emotional connections through impactful storytelling and strategic partnerships. He holds both a Masters and Bachelors degree from Lucerne University of Applied Sciences and Arts.

He is a passionate champion for diversity and creating meaningful connections. His professional work often intersects with his advocacy, particularly in support of LGBTQ+ rights and self-expression, where he uses his brand platform to drive social awareness and celebrate freedom.

Unique fact: Michael launched a campaign in Italy to advocate for marriage equality, bringing the "spirit of Dutch liberation" to the cause.

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Experience
15 Years
Current Role
Director of Marketing And Public Relations
Job Level
Mid-senior
Location
Zurich, Zurich, Switzerland
Personality Overview

How Michael shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Michael cares about

Brand Storytelling
His career is focused on making vision come alive with strategies and impactful storytelling to build brands that people feel an emotional connection to.
Diversity & Inclusion
He actively champions diversity, launching campaigns with brands like Jean Paul GAULTIER for Pride and advocating for marriage equality in Western Europe.
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Career

Work history

7-2021
Director of Marketing And Public Relations
W Hotels
1-2021 - 7-2021
Senior Marketing Manager
Just Eat Takeaway.com
2020 - 2020
Senior Sales Marketing Manager
25hours Hotels
10-2018 - 6-2020
Head of Sales Marketing
Commercio Arthouse Zürich
9-2016 - 10-2018
Digital Marketing Manager
Bürgenstock Hotels & Resort Lake Lucerne
In the press

Media appearances

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Education
2018 - 2020
Master of Science - MS
Lucerne University of Applied Sciences and Arts
2009 - 2014
Bachelor of Applied Science - BASc
Lucerne University of Applied Sciences and Arts
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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