Michael De Silva

Collaborator
DISC Type : is

Director of Marketing And Public Relations at W Hotels

Zurich, Zurich, Switzerland

Overview

Michael is a Creative Brand and Marketing Director with over twelve years of experience, specializing in the luxury hospitality sector. He focuses on building brands that create deep emotional connections through impactful storytelling and strategic partnerships. He holds both a Masters and Bachelors degree from Lucerne University of Applied Sciences and Arts.

He is a passionate champion for diversity and creating meaningful connections. His professional work often intersects with his advocacy, particularly in support of LGBTQ+ rights and self-expression, where he uses his brand platform to drive social awareness and celebrate freedom.

Unique fact: Michael launched a campaign in Italy to advocate for marriage equality, bringing the "spirit of Dutch liberation" to the cause.

Personality Overview

Fair-minded

Good Listener

Appreciative

They are more likely to go for proven solutions.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. Win-win scenarios can appeal strongly to them.

Topics They Care About

Brand Storytelling
His career is focused on making vision come alive with strategies and impactful storytelling to build brands that people feel an emotional connection to.
Diversity & Inclusion
He actively champions diversity, launching campaigns with brands like Jean Paul GAULTIER for Pride and advocating for marriage equality in Western Europe.
Hospitality Marketing
His entire career, including roles at W Hotels, 25hours Hotels, and Bürgenstock Resort, has been dedicated to marketing within the luxury hospitality industry.

Media Appearances

Michael has no verified media appearances

Work History

7-2021
Director of Marketing And Public Relations at W Hotels
1-2021 - 7-2021
Senior Marketing Manager at Just Eat Takeaway.com
2020 - 2020
Senior Sales Marketing Manager at 25hours Hotels
10-2018 - 6-2020
Head of Sales Marketing at Commercio Arthouse Zürich
9-2016 - 10-2018
Digital Marketing Manager at Bürgenstock Hotels & Resort Lake Lucerne

Education

2018 - 2020
Master of Science - MS from Lucerne University of Applied Sciences and Arts
2009 - 2014
Bachelor of Applied Science - BASc from Lucerne University of Applied Sciences and Arts

More Information

Social Presence :

Prographics :

Exp : 15 Location : Zurich, Zurich, Switzerland Job Level : Mid-senior Designation : Director of Marketing And Public Relations at W Hotels
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Show them how they look good by making this decision
  • Take time to make them feel comfortable before getting to the main pitch
  • Use testimonials, case studies to show them why it is a low-risk, high-value decision

DONT's

  • Don’t sound very transactional
  • Don’t give the impression of being unproven or risky
  • Avoid unnecessary confrontation if it arises incidentally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Michael

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Michael take some risk or not?

  • It is unlikely that they will take many risks.

You And Michael

Personality Compatibility


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