Wenpei(Viola) Lin Brachwitz

Critic
DISC Type : C

Director Public Affairs CATL Europe at Contemporary Amperex Technology Co., Limited

Berlin, Berlin, Germany

Overview

Wenpei Lin Brachwitz is the Director of Public Affairs for CATL Europe, where she is a key liaison with policymakers and industry stakeholders. Based in Berlin, she leverages over a decade of experience in EU-China relations to lead strategic communications and government affairs, focusing on renewable energy and battery innovation.

She is passionate about the human element of international business, believing that successful cross-border cooperation is built on mindset and mutual respect, not just technical skills. Her fluency in English, German, and Chinese underpins her focus on fostering strong intercultural partnerships and communication.

In addition to her public affairs role, she also serves as CATL Germanys Human Rights Officer.

Personality Overview

Negotiator

Precise

Objective Thinker

They enjoy working alone and do not rely on others very often.  They prefer to do logical analysis and value evidence over emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

EU Battery Policy
Her work involves shaping CATL's strategy around key EU regulations, including the Battery Regulation, CRMA, and the Foreign Subsidies Regulation.
Sustainable Supply Chains
She is responsible for policy analysis and implementation concerning the German Supply Chain Act (LKSG) and CSRD.
EU-China Collaboration
Her career is centered on bridging policy, innovation, and industry between Europe and China, drawing on deep experience in both regions.

Media Appearances

Wenpei(Viola) has no verified media appearances

Work History

1-2025
Director Public Affairs CATL Europe at Contemporary Amperex Technology Co., Limited
1-2022 - 3-2025
Manager Government Affairs at Contemporary Amperex Technology Co., Limited
8-2024
Human Right Officer at Contemporary Amperex Technology Thuringia AG
1-2015 - 1-2022
Geschäftsführerin at Zhongde Metal Group GmbH
7-2013 - 12-2017
Executive Assistant to the Chairman at ZhongDe Metal Group Co.,Ltd

Education

2007 - 2011
Bachelor of Arts - BA from Guangdong University of Foreign Studies

More Information

Social Presence :

Prographics :

Exp : 14 Location : Berlin, Berlin, Germany Job Level : Mid-senior Designation : Director Public Affairs CATL Europe at Contemporary Amperex Technology Co., Limited
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Insights For Selling To Wenpei(Viola)

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Wenpei(Viola) is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Wenpei(Viola)

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Wenpei(Viola) move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Wenpei(Viola) take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Wenpei(Viola)

Personality Compatibility


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