Jayan Narayanan

Critic
DISC Type : C

CMD at toss the coin

Chennai, Tamil Nadu, India

Overview

Jayan Narayanan is the Chairman & Managing Director of toss the coin, the B2B growth accelerator he founded in 2012 and recently took public. A marketer since 1992 and a BITS Pilani graduate, he is described by colleagues as a pragmatic, creative, and inspiring leader.

Beyond his corporate roles, Jayan is a professional speaker and leadership coach, co-founding Jokesapart to help leaders connect more effectively. He is passionate about education, serving as a visiting faculty member at the Tata Institute of Social Sciences and acting as an angel investor in the EdTech sector.

According to a recommendation, he is a person capable of "selling Refrigerators in Arctic" due to his convincing and friendly approach.

Personality Overview

Precise

ROI Driven

Information Seeker

They prefer to do logical analysis and value evidence over emotions.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

B2B Marketing
With a career spanning over three decades, he focuses on navigating the approval process for creative marketing ideas to drive growth for B2B brands.
Entrepreneurship & IPOs
He founded his company in 2012, highlighting his entrepreneurial journey. He recently led toss the coin through a successful IPO, demonstrating experience in scaling a business.
Public Speaking
As a professional speaker and coach, he teaches that authentic storytelling and connecting with the audience are the most critical components of effective communication.

Media Appearances

Jayan has no verified media appearances

Work History

6-2012
CMD at toss the coin
9-2022
Co-Founder at Jokesapart
8-2010 - 3-2012
AVP & Head, Corporate Marketing and Communications at CSS Corp
Corporate Marketing, Branding & Communications Lead at DXC Technology
12-2003 - 10-2004
Head, Solutions Marketing at Calsoft

Education

8-1988 - 5-1992
M.Sc. (Tech) from Birla Institute of Technology and Science, Pilani
1974 - 1988
Education details unavailable from Jawahar School

More Information

Social Presence :

Prographics :

Exp : 16 Location : Chennai, Tamil Nadu, India Job Level : Leadership Designation : CMD at toss the coin
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Insights For Selling To Jayan

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jayan is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Jayan

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Jayan move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Jayan take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Jayan

Personality Compatibility


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