Wenter S. in

Wenter S.

Energizer · DISC type I
Co-Founder at Third Culture Bakery
📍 Berkeley, California, United States

Wenter Shyu is the Co-Founder and Brand Director of Third Culture Bakery, famous for creating the Original Mochi Muffin. Leveraging a background in luxury fashion with the Armani Group and an education in Visual Merchandising, he has scaled his businesses from the ground up, building a nationally recognized brand.

He identifies as a proud "Third Culture Kid, " drawing inspiration from his Taiwanese upbringing for his culinary creations. A passionate advocate for inclusivity, he has used his platform to support the LGBTQ+ community and launched initiatives to distribute thousands of safety kits to protect AAPI elders.

Interesting fact: Wenter and his business partner trademarked the "Original Mochi Muffin, " a pastry that reflects their multicultural heritage and gained a cult following.

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Current Role
Co-Founder
Location
Berkeley, California, United States
Personality Overview

How Wenter shows up

Enthusiastic
Imaginative
Informal

Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships. They are friendly, approachable and love to make new connections.

Priorities

Topics Wenter cares about

Third Culture Identity
The name of his bakery is based on this concept, which he uses to tell his story of growing up between Taiwanese and American cultures through food.
AAPI Advocacy
In response to rising anti-Asian hate, he co-organized a fundraiser to create and distribute thousands of personal safety kits to AAPI community members.
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Career

Work history

4-2017
Co-Founder
Third Culture Bakery
11-2015 - 4-2017
Social Media Marketing Consultant
Taiwan Bento
7-2015 - 4-2017
Director of Sales and Marketing
Oakland Asian Cultural Center
11-2014 - 2-2015
Marketing Consultant
Posh Bagels
9-2014 - 4-2017
Co-Owner
We The Minis
In the press

Media appearances

The love story behind Third Culture Bakery's chosen family. Featured in ABC7 San Francisco
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CHERRY CREEK FASHION — Sam Butarbutar and Wenter Shyu of Third Culture Bakery. Featured in Cherry Creek Fashion
+8 more appearances Login to view media
Education
2009 - 2012
Fashion Merchandising
Academy of Art University
2004 - 2008
Education details unavailable
San Marino High School
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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