Wesley Boas

Trailblazer
DISC Type : ID

Vice President Digital Marketing at Central Garden & Pet

New York, New York, United States

Overview

Wesley has no verified overview

Personality Overview

Friendly But Fast

Achievement-Oriented

Assertive

A combination of speed and relationship gets the best response from them.  They are not against taking risks and can make tough decisions when required.
 If they come to believe in your value proposition, they will be your champion.

Topics They Care About

Wesley has no verified topics they care about

Media Appearances

Wesley has no verified media appearances

Work History

Vice President Digital Marketing at Central Garden & Pet
Head of Consumer Products, Licensing & Ecommerce at WW / WeightWatchers
Brand Partnerships Lead at WW / WeightWatchers
Marketing Director; Wines & Champagne at Pernod Ricard
Marketing Director, Knorr at Unilever

Education

MBA from Columbia Business School
BS from Cornell University

More Information

Social Presence :

Prographics :

Exp : N/A Location : New York, New York, United States Job Level : Senior Designation : Vice President Digital Marketing at Central Garden & Pet
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Insights For Selling To Wesley

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Give them control of the sales process
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Wesley is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Wesley

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Wesley move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Wesley take some risk or not?

  • If necessary, they will be ready to take risks.

You And Wesley

Personality Compatibility


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