Wesley Martins

Sharpshooter
DISC Type : CD

General Manager at Procter & Gamble

Panama City, Panamá, Panama

Overview

Wesley Martins is the General Manager and Vice President for P&Gs Healthcare Pacific Cluster, overseeing operations in Colombia, Peru, Chile, and Argentina. He is a commercial executive focused on strategic vision, team building, and developing long-term customer relationships through joint business plans. He studied disruptive strategy and innovation at Harvard Business School.

He is passionate about people development and fostering culture transformation within his teams. His public posts show a commitment to empowering consumers to live healthier lives and raising awareness for global health initiatives like World Health Day and World Diabetes Day. He believes in the power of meaningful feedback and team leadership.

In 2023, he was inspired by a trip to Mumbai where he saw a bus used to share best practices with doctors, a creative trade execution idea.

Personality Overview

Precise But Practical

Rigorous & Demanding

Fast But Analytical

They respond well to strong and respectful communication.  They are not always relationship oriented. They take a lot of pride in personal achievements.

Topics They Care About

People Development
Expresses a strong passion for developing people and transforming team culture, highlighting the importance of meaningful, spontaneous feedback from his team members.
Healthcare in LATAM
Leads P&G's healthcare business across the Pacific Cluster (Colombia, Peru, Chile, Argentina) with a focus on the Drug and Pharmacy channel.
Joint Business Planning
Emphasizes building long-term customer relationships by developing joint business plans with scorecards and KPI tracking to ensure mutual success.

Media Appearances

Wesley has no verified media appearances

Work History

3-2023
General Manager at Procter & Gamble
7-2020 - 7-2023
Vice President of Commercial Sales - Personal Healthcare and Pharmacy Channel LATAM at Procter & Gamble
2-2019 - 6-2020
Executive Commercial Director - Personal Health Care & Pharmacy Channel LATAM at Procter & Gamble
3-2002 - 7-2003
Structured Finance Trainee at Asea Brown Boveri (Pvt.) Ltd.
1-2001 - 2-2002
Sales Scholar Trainee (Indirect Distribution) at AmBev

Education

10-2022 - 12-2022
XBA - Xponential Business Administration from StartSe University
3-2021 - 6-2021
Disruptive Strategy & Innovation from Harvard Business School

More Information

Social Presence :

Prographics :

Exp : N/A Location : Panama City, Panamá, Panama Job Level : N/A Designation : General Manager at Procter & Gamble
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Insights For Selling To Wesley

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Objectively showcase the impact that your product creates

DONT's

  • Do not spend too much time focusing on product tech or features
  • Avoid being a storyteller and don’t try to oversell
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Wesley is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Wesley

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Wesley move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Wesley take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Wesley

Personality Compatibility


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