Wesley Miller-Smith

Inquirer
DISC Type : dc

Senior Director of Marketing at Serra Automotive

San Diego, California, United States

Overview

Wesley is a seasoned marketing expert with over 15 years of experience, currently serving as Senior Director of Marketing at Serra Automotive. He specializes in digital marketing, public relations, and reputation management for the automotive industry. A graduate of Northwest Missouri State University, colleagues describe him as dedicated and admirable.

Personality Overview

ROI Conscious

Demanding

Upfront

They respond well to confident salespeople.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.

Topics They Care About

Automotive Marketing
He has spent his career leading marketing strategies for automotive groups, specializing in digital channels, client services, and boosting revenue for dealerships.
Leadership & Mentoring
Praised by colleagues for his leadership, he actively mentors recent graduates and uses his professional network to help others find new career opportunities.
Community Fundraising
He actively organizes and promotes fundraisers, such as charity basketball brackets, to support scholarships and operations for the Miss Montana organization.

Media Appearances

Dealer Testimonial Welsey Miller Smith from Serra Automotive. Featured in YouTube

See Now

Work History

7-2020
Senior Director of Marketing at Serra Automotive
8-2019 - 6-2020
Director of Client Success at Force Marketing
9-2018 - 8-2019
Director of Major Accounts & Strategic Partnerships at LivePerson Automotive
11-2017 - 8-2018
Vice President of Agency Development at LotLinx, Inc.
10-2016 - 11-2017
Managing Director, Client Services at LotLinx, Inc.

Education

8-2004 - 12-2008
Bachelor of Science - BS from Northwest Missouri State University

More Information

Social Presence :

Prographics :

Exp : 17 Location : San Diego, California, United States Job Level : Senior Designation : Senior Director of Marketing at Serra Automotive
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Insights For Selling To Wesley

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Be crisp while making the pitch

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Wesley is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Wesley

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Wesley move?

  • Their decision making speed is somewhere in the middle.
  • Can Wesley take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Wesley

Personality Compatibility


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