Wessel Opperman

Observer
DISC Type : ci

Regional Sales Manager JHB at Ruwag

Centurion, Gauteng, South Africa

Overview

Wessel is an experienced sales executive with over 15 years in the agricultural and retail sectors, skilled in sales and account management. As a Regional Sales Manager for Ruwag, he focuses on team leadership and business development. He holds a Bachelor of Commerce from the University of the Free State.

His degree concentration in Sport Management from the University of the Free State points to a strong personal interest in the business and operational aspects of sports. This interest is complemented by his past experience organizing large-scale outdoor and recreational events.

He has successfully managed major outdoor expos, including the Huntex show and Nampo, one of the largest agricultural shows in the Southern Hemisphere.

Personality Overview

Example Seeker

Assertive

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They often ask many questions and rely heavily on information and documentation. They are generally good communicators and can be hard to convince.

Topics They Care About

Agricultural Retail
Possesses deep expertise from over 15 years of managing key accounts and driving growth within the agricultural retail industry.
Sales Leadership
Focuses on sales management, team leadership, and building strong customer relationships to drive regional business growth and performance.
Key Account Growth
Has a demonstrated history of managing and expanding relationships with key agricultural groups and independent market clients.

Media Appearances

Wessel has no verified media appearances

Work History

2-2025
Regional Sales Manager JHB at Ruwag
1-2025 - 6-2025
Key Account Manager at L&B Security Wholesalers
3-2017 - 1-2025
Key Account Executive at IB McIntyre & Co - Mackie Hardware
2-2014 - 1-2017
Regional Sales Manager at Prodist
2-2013 - 1-2014
Project Manager at Prodist

Education

1-2000 - 11-2003
Bachelor of Commerce - BCom from University of the Free State
1-1995 - 12-1999
Matric from Ficksburg High School

More Information

Social Presence :

Prographics :

Exp : 19 Location : Centurion, Gauteng, South Africa Job Level : Middle Designation : Regional Sales Manager JHB at Ruwag
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Insights For Selling To Wessel

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Help them understand the risk aspect fully while inspiring confidence
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Wessel is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Wessel

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Wessel move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Wessel take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Wessel

Personality Compatibility


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