Whitney Johnson

Judge
DISC Type : Dc

Portfolio Accelerator at Brand Velocity Group

Lexington, Virginia, United States

Overview

Whitney Johnson is the CEO of Disruption Advisors, recognized as a top ten business thinker by Thinkers50. A former Wall Street analyst and bestselling author, she specializes in smart growth leadership and personal disruption, informed by her education at Brigham Young University. People who have worked with her describe her as generous, collaborative, and insightful.

Outside of her professional work, Whitney lives in Lexington, VA with her family. They grow strawberries, blackberries, and raspberries and enjoy making jam together. During her time at university, she was active in the jazz band, a passion that aligns with her degree in music.

Unique fact: Whitney co-founded the Disruptive Innovation Fund with the late Clayton Christensen of Harvard Business School.

Personality Overview

Quality Focused

Fast But Wary

Demanding

More than the product, they care about the impact of the product.  They are not always relationship oriented. They respond better to strong and respectful interactions.

Topics They Care About

Personal Disruption
This is the core concept of her company, her popular "Disrupt Yourself" podcast, and multiple bestselling books, focusing on how individuals drive innovation and growth.
Smart Growth Leadership
She is considered a world authority on this topic, focusing on growing people to grow the company, which is the central thesis of her book "Smart Growth. "
The S Curve of Learning
She developed this proprietary framework to map the emotional arc and stages of individual growth, a frequent topic in her keynotes and publications.

Media Appearances

Disrupt Yourself Podcast with Whitney Johnson – Professional Growth Podcast (Disruption Advisors). Featured in Disruption Advisors

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Top 10 Business Thinker - Whitney Johnson - Disruption Advisors. Featured in Disruption Advisors

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Book Keynote Speaker Whitney Johnson - Disruption Advisors. Featured in Disruption Advisors

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Work History

8-2019
Portfolio Accelerator at Brand Velocity Group
12-2016
Member of Original Cohort of 15 at Marshall Goldsmith Stakeholder Centered Coaching
9-2016
Host at Disruption Advisors
7-2015 - 3-2018
Member of the Advisory Board at Goldbean
2015 - 8-2019
Executive Coach at Harvard Business School Executive Education

Education

1980 - 1989
B.A. from Brigham Young University
Education details unavailable from Leland High School

More Information

Social Presence :

Prographics :

Exp : 28 Location : Lexington, Virginia, United States Job Level : N/A Designation : Portfolio Accelerator at Brand Velocity Group

Interested in

Entertainment

Jazz Band

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Insights For Selling To Whitney

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Whitney is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Whitney

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Whitney move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Whitney take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Whitney

Personality Compatibility


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