Wicus Maritz

Commander
DISC Type : D

Strategic Growth Consultant at Free To Grow

Cape Town, Western Cape, South Africa

Overview

Wicus is a coach and consultant focusing on leadership development and strategy. A qualified Chemical Engineer with an MBA from the University of Stellenbosch, he draws on over 37 years of experience in manufacturing, where he concluded his corporate career as a Managing Executive for Rotolabel, a division of the Bidvest Group.

He is driven by a purpose to make a meaningful impact, framing his work through the personal pillars of Advisor, Elder, Steward, and Creator. Wicus is passionate about facilitating growth and self-discovery in others, which led to his career transition into coaching, where he helps individuals and teams develop and transform.

To better connect with staff, he created a tradition called "FLOF" (Finger-Lunch-On-Friday) where he would host informal lunches.

Personality Overview

Strong-Willed

Impact-Driven

Risk-Taker

They prefer to be the ones controlling the conversation or defining the terms.  More than the product, they care about the impact of the product. They take a lot of pride in personal achievements.

Topics They Care About

Leadership Development
After a long executive career, he now focuses on coaching and mentoring leaders, often sharing insights from his 'Leadership Lessons from the Trenches' series.
Employee Engagement
Described by others as a leader who 'walks the talk, ' he implemented programs like weekly lunches and birthday recognitions to connect directly with his team.
Enneagram Coaching
As a certified Enneagram and Master Coach, he uses this framework to guide clients toward greater self-awareness and professional clarity.

Media Appearances

Wicus has no verified media appearances

Work History

2-2026
Strategic Growth Consultant at Free To Grow
10-2025
Advisor/Elder/Steward/Creator at WicusMaritz.com
11-2018 - 9-2025
Managing Executive at Rotolabel
9-2017 - 10-2018
Managing Executive at Bidvest Labels Division (incorporating Rotolabel Cape Town, Rotolabel S&N Labels, Bartrans)
6-2016 - 8-2017
Managing Executive at Rotolabel CPT and Rotolabel JHB, divisions of Bidvest Paperplus (Pty) Ltd

Education

Enneagram Coach from InnerLifeSkills Coaching International
1-2023 - 7-2023
Master Coach from InnerLifeSkills Coaching International

More Information

Social Presence :

Prographics :

Exp : 36 Location : Cape Town, Western Cape, South Africa Job Level : Senior Designation : Strategic Growth Consultant at Free To Grow
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Insights For Selling To Wicus

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Refer to testimonials from well-known industry leaders
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t take too much time in sending them information if they ask for any
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Wicus is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Wicus

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Wicus move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Wicus take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Wicus

Personality Compatibility


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