Wicus Maritz in

Wicus Maritz

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Strategic Growth Consultant at Free To Grow
📍 Cape Town, Western Cape, South Africa

Wicus is a coach and consultant focusing on leadership development and strategy. A qualified Chemical Engineer with an MBA from the University of Stellenbosch, he draws on over 37 years of experience in manufacturing, where he concluded his corporate career as a Managing Executive for Rotolabel, a division of the Bidvest Group.

He is driven by a purpose to make a meaningful impact, framing his work through the personal pillars of Advisor, Elder, Steward, and Creator. Wicus is passionate about facilitating growth and self-discovery in others, which led to his career transition into coaching, where he helps individuals and teams develop and transform.

To better connect with staff, he created a tradition called "FLOF" (Finger-Lunch-On-Friday) where he would host informal lunches.

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Experience
36 Years
Current Role
Strategic Growth Consultant
Job Level
Senior
Location
Cape Town, Western Cape, South Africa
Personality Overview

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Communication Style
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Work Preference

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Priorities

Topics Wicus cares about

Leadership Development
After a long executive career, he now focuses on coaching and mentoring leaders, often sharing insights from his 'Leadership Lessons from the Trenches' series.
Employee Engagement
Described by others as a leader who 'walks the talk, ' he implemented programs like weekly lunches and birthday recognitions to connect directly with his team.
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Career

Work history

2-2026
Strategic Growth Consultant
Free To Grow
10-2025
Advisor/Elder/Steward/Creator
WicusMaritz.com
11-2018 - 9-2025
Managing Executive
Rotolabel
9-2017 - 10-2018
Managing Executive
Bidvest Labels Division (incorporating Rotolabel Cape Town, Rotolabel S&N Labels, Bartrans)
6-2016 - 8-2017
Managing Executive
Rotolabel CPT and Rotolabel JHB, divisions of Bidvest Paperplus (Pty) Ltd
In the press

Media appearances

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Education
Enneagram Coach
InnerLifeSkills Coaching International
1-2023 - 7-2023
Master Coach
InnerLifeSkills Coaching International
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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