Wieger Boonstra

Examiner
DISC Type : cs

Eigenaar at Boonstra Wijnen

De Bilt, Utrecht, Netherlands

Overview

Wieger Boonstra is the owner of Boonstra Wijnen, a family-run wine import and trading company founded in 2000. He leverages his Hotel Management education to serve hospitality, retail, and corporate clients. Wieger is also an active community leader, serving as a board member for Ondernemend Wijdemeren and a council member at Rabobank.

Outside of his primary business, Wieger is dedicated to fostering local economic growth through his board and council positions. He shows a keen interest in maintaining the legacy of his familys business while steering its expansion. His professional profile also indicates an interest in the automotive sector, specifically BMW Group.

Interesting fact: Wieger is a second-generation business owner, continuing the legacy of the wine company his father started.

Personality Overview

Late Adopter

Overcautious

Tough To Convince

They do not like taking risks at all and go for proven options in the end.  The only way to convince them is by showing them examples and ample proof. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

Family Business Growth
He is focused on expanding his "hard groeiende" (fast-growing) family business and frequently posts about hiring new staff to support its development.
Wine Import & Trade
As the owner of Boonstra Wijnen, he manages the import and sale of wines to a diverse clientele, including hospitality, retail, and private customers.
Local Entrepreneurship
Serves as a board member and is on the PR & Events committee for Ondernemend Wijdemeren, showing his commitment to the local business community.

Media Appearances

Wieger has no verified media appearances

Work History

11-2000
Eigenaar at Boonstra Wijnen
6-2016 - 2-2019
Lid van de Ledenraad at Rabobank Gooi en Vechtstreek
11-2015 - 2-2019
Bestuurslid at Ondernemend Wijdemeren
Lid PR & Evenementencommissie at Ondernemend Wijdemeren

Education

1993 - 1999
Hotel Management from Middelbare Hotelschool Apeldoorn

More Information

Social Presence :

Prographics :

Exp : 18 Location : De Bilt, Utrecht, Netherlands Job Level : N/A Designation : Eigenaar at Boonstra Wijnen
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Insights For Selling To Wieger

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Wieger is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Wieger

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Wieger move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Wieger take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Wieger

Personality Compatibility


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