Wies Mensink

Evaluator
DISC Type : DCS

Boardmember at KickstartAI

Netherlands

Overview

Wies Mensink is the Vice President of Data Science & Analytics at Ahold Delhaize, leveraging a data-driven mindset to lead analytics across brands like Albert Heijn. She holds an MSc from Vrije Universiteit Amsterdam and serves as a Board Member for KickstartAI.

She is passionate about using technology for broader societal benefit, believing that AI can help society adapt and thrive. This mission informs her professional focus, aiming to apply data and AI to solve real-world challenges for consumers and the community.

She recently delivered a keynote presentation on AI in retail to an audience of over 3, 000 people at the Databricks Data + AI World Tour.

Personality Overview

Thorough Evaluator

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

AI in Retail
Leads data science for a major retailer, focusing on using AI to make better eating an easy choice for everyone and to accelerate innovation across the business.
Societal AI Impact
As a board member at KickstartAI, she is part of a coalition working to ensure AI helps society adapt and thrive in a positive way.
Technology Partnerships
Emphasizes collaboration with technology partners to leverage innovation, data, and AI, aiming to build smarter, more connected, data-driven retail ecosystems.

Media Appearances

Wies has no verified media appearances

Work History

11-2025
Boardmember at KickstartAI
3-2025
Vice President Data Science & Analytics Albert Heijn, Etos, Gall & Gall at Ahold Delhaize
7-2023 - 3-2025
Senior Director Digital Analytics & Data Science Albert Heijn, Etos, Gall & Gall at Ahold Delhaize
1-2023 - 7-2023
Senior Director Digital Analytics Albert Heijn, Etos, Gall&Gall at Ahold Delhaize
1-2020 - 3-2021
Chief Growth Officer (a.i.) @Duxxie.nl at Medux

Education

2000 - 2003
MSc from Vrije Universiteit Amsterdam (VU Amsterdam)
1995 - 2000
Bachelor's Degree from Amsterdam School of International Business

More Information

Social Presence :

Prographics :

Exp : 13 Location : Netherlands Job Level : Senior Designation : Boardmember at KickstartAI
URL has been copied!

Insights For Selling To Wies

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Wies is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Wies

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Wies move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Wies take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Wies

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.